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Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

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TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

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Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

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BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

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SEVENTEEN is Going "HOT" This Summer

June 6, 2022

SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...

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What Makes a Harry Styles Hook So Infectious

June 3, 2022

On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...

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TikTok is "Hooked" on The Song House

May 26, 2022

The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...

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Olivia Rodrigo's Journey: One Year Since her First Album Release

May 27, 2022

It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.

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Doja Cat Overwhelmed With Fame Took To Twitter To Quit Music Career

March 31, 2022

​​After a cancelled performance at the Asuncionico festival in Paraguay Doja cat received backlash from fans claiming the singer neglected them outside of her hotel. After the many complaints from...

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With T.O.P.'s Departure from YG due to mental health struggles, is this the End of Big Bang?

April 11, 2022

After a long 4 year’s K-pop group Big Bang makes a comeback to the music scene with the song “Still Life.” This song has become another banger from the group reminding fans of the music they once...

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Broadway’s KPOP To Premiere Late 2022

April 6, 2022

The first theatre production highlighting the global takeover of the K-Pop industry will be making its Broadway debut later this year, with its opening night scheduled for November 20, while...

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Doechii's Journey to the Grammys: A Story of Perseverance

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On February 2, 2025, rapper Doechii achieved a historic milestone by winning Best Rap Album at the 67th Annual Grammy Awards for her mixtape, Alligator Bites Never Heal. This accolade made her only the third woman to ever receive this honor, following in the footsteps of Lauryn Hill and Cardi B. However, her rise to success was anything but overnight. Doechii’s journey is a testament to the power of perseverance, self-belief, and relentless dedication to her craft.

From Unemployment to the Spotlight

Just five years ago, in 2020, Doechii—born Jaylah Ji'mya Hickmon—found herself at a crossroads. After being fired from her job as a student advisor at a medical college in New York City, she took a bold leap of faith. Using her unemployment benefits as a makeshift grant, she self-funded and released her debut EP, Oh, The Places You'll Go, in November 2020. The EP included the track Yucky Blucky Fruitcake, an autobiographical song that went viral on TikTok in 2021, catapulting her into the public eye.

This breakthrough moment led to her signing with Top Dawg Entertainment (TDE) in 2022, making her the label’s first female rapper. Over the next few years, Doechii refined her sound, experimented with different styles, and ultimately created Alligator Bites Never Heal, a mixtape that seamlessly blended rap, R&B, and experimental hip-hop. Released in August 2024, the project showcased her dynamic flow and fearless creativity, earning her widespread critical acclaim.

A Grammy-Winning Moment

When Doechii took the stage to accept her Grammy, she delivered a heartfelt speech that resonated with many. She acknowledged the rarity of women winning in the Best Rap Album category and dedicated her award to her journey toward sobriety, faith, and self-discovery. She also made sure to shout out her hometown of Tampa, Florida, urging the industry to recognize the talent emerging from the city.

Beyond the award, Doechii also delivered one of the most electrifying performances of the night, performing Catfish and Denial Is a River despite battling bronchitis and the flu. Her high-energy, acrobatic set had the crowd in awe, and when rumors surfaced about lip-syncing, she was quick to shut them down, emphasizing that the performance was 100% live.

Lessons for Aspiring Music Creators

Doechii’s story serves as an inspiration to aspiring music creators everywhere. Her journey from an uncertain future in 2020 to a Grammy win in 2025 highlights the importance of resilience, self-investment, and the ability to turn setbacks into stepping stones.

Here are a few key takeaways from her story:

  • Bet on Yourself: Doechii invested in herself when no one else would, using her unemployment benefits to fund her debut EP.
  • Embrace Vulnerability: Her honesty in storytelling, particularly in Yucky Blucky Fruitcake, connected deeply with audiences and set her apart.
  • Keep Evolving: She didn’t stick to one style; instead, she constantly pushed her artistry, which helped her build a unique identity in the industry.
  • Stay Committed: Even with illness and obstacles, she delivered a stunning Grammy performance, proving her dedication to her craft.

To celebrate her Grammy win, Doechii released a new track, Nosebleeds, produced in collaboration with Jonas Jeberg. The song serves as a reminder that success is never an endpoint but rather a stepping stone to even greater achievements.

Doechii’s story is proof that perseverance pays off. For anyone dreaming of making it in music, her journey is a shining example of what’s possible when you believe in yourself, embrace challenges, and refuse to give up.

For those who missed her Grammy-winning moment, you can watch her acceptance speech here: