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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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SG Lewis: Who Is He - and What’s Next For This Rising Star?

February 6, 2023

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely

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Lessons to Learn From the Launch Of Sam Smith’s “Unholy”

February 4, 2023

Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.

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Are Virtual Idols the Future of Music?

February 5, 2023

Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire

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Grammy Awards Songwriter of the Year, Non-Classical: The Category Songwriters Deserve

February 5, 2023

The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all

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How Zach Bryan’s Authenticity Makes His Music So Appealing, Even to Non-Country Fans

January 31, 2023

Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming

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Miley Cyrus is Going to Take Over Pop in 2023

January 31, 2023

Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are

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Why This Pop-Rock Band Got Hate For Starting On YouTube

January 31, 2023

Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because

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Doechii's Journey to the Grammys: A Story of Perseverance

Sabrina Carpenter’s Short n’ Sweet

On February 2, 2025, rapper Doechii achieved a historic milestone by winning Best Rap Album at the 67th Annual Grammy Awards for her mixtape, Alligator Bites Never Heal. This accolade made her only the third woman to ever receive this honor, following in the footsteps of Lauryn Hill and Cardi B. However, her rise to success was anything but overnight. Doechii’s journey is a testament to the power of perseverance, self-belief, and relentless dedication to her craft.

From Unemployment to the Spotlight

Just five years ago, in 2020, Doechii—born Jaylah Ji'mya Hickmon—found herself at a crossroads. After being fired from her job as a student advisor at a medical college in New York City, she took a bold leap of faith. Using her unemployment benefits as a makeshift grant, she self-funded and released her debut EP, Oh, The Places You'll Go, in November 2020. The EP included the track Yucky Blucky Fruitcake, an autobiographical song that went viral on TikTok in 2021, catapulting her into the public eye.

This breakthrough moment led to her signing with Top Dawg Entertainment (TDE) in 2022, making her the label’s first female rapper. Over the next few years, Doechii refined her sound, experimented with different styles, and ultimately created Alligator Bites Never Heal, a mixtape that seamlessly blended rap, R&B, and experimental hip-hop. Released in August 2024, the project showcased her dynamic flow and fearless creativity, earning her widespread critical acclaim.

A Grammy-Winning Moment

When Doechii took the stage to accept her Grammy, she delivered a heartfelt speech that resonated with many. She acknowledged the rarity of women winning in the Best Rap Album category and dedicated her award to her journey toward sobriety, faith, and self-discovery. She also made sure to shout out her hometown of Tampa, Florida, urging the industry to recognize the talent emerging from the city.

Beyond the award, Doechii also delivered one of the most electrifying performances of the night, performing Catfish and Denial Is a River despite battling bronchitis and the flu. Her high-energy, acrobatic set had the crowd in awe, and when rumors surfaced about lip-syncing, she was quick to shut them down, emphasizing that the performance was 100% live.

Lessons for Aspiring Music Creators

Doechii’s story serves as an inspiration to aspiring music creators everywhere. Her journey from an uncertain future in 2020 to a Grammy win in 2025 highlights the importance of resilience, self-investment, and the ability to turn setbacks into stepping stones.

Here are a few key takeaways from her story:

  • Bet on Yourself: Doechii invested in herself when no one else would, using her unemployment benefits to fund her debut EP.
  • Embrace Vulnerability: Her honesty in storytelling, particularly in Yucky Blucky Fruitcake, connected deeply with audiences and set her apart.
  • Keep Evolving: She didn’t stick to one style; instead, she constantly pushed her artistry, which helped her build a unique identity in the industry.
  • Stay Committed: Even with illness and obstacles, she delivered a stunning Grammy performance, proving her dedication to her craft.

To celebrate her Grammy win, Doechii released a new track, Nosebleeds, produced in collaboration with Jonas Jeberg. The song serves as a reminder that success is never an endpoint but rather a stepping stone to even greater achievements.

Doechii’s story is proof that perseverance pays off. For anyone dreaming of making it in music, her journey is a shining example of what’s possible when you believe in yourself, embrace challenges, and refuse to give up.

For those who missed her Grammy-winning moment, you can watch her acceptance speech here:

Doechii's Journey to the Grammys: A Story of Perseverance doechiis-journey-to-the-grammys-a-story-of-perseveranceMark AndrewsFeb 17, 2025On February 2, 2025, rapper Doechii achieved a historic milestone by winning Best Rap Album at the 67th Annual Grammy Awards for her mixtape, Alligator Bites Never Heal...