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How Has Social Media and Music Platforms Influenced and Evolved Music Creators?

March 28, 2023

Society has always placed a high value on music. As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business....

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The 24th Annual Latin Grammy Awards Put The Spotlight On Songwriters

March 28, 2023

The Latin GRAMMY Awards are changing it up this year for songwriters! On March 21, 2023, The Latin Recording Academy released a press release announcing various additions and changes to the awards...

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Meet NewJeans: The K-Pop Group Taking the World by Storm

March 22, 2023

Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..

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Max Martin: Why a Pop-Hit Songwriter and Producer Created a Musical

March 31, 2023

Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....

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MANILA GREY: Vancouver's Rising R&B Duo

March 18, 2023

The Filipino-Canadian duo from Vancouver has been releasing new tracks left and right, and they are known for their most streamed songs on Spotify, “Timezones,” and “Silver Skies.” Previously .......

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How did Miley Cyrus’ Heartbreak Song “Flowers” Break the Spotify Record?

March 17, 2023

The singer, songwriter, and actress Miley Cyrus has recently released a record-breaking song called “Flowers” in January 2023. This song recites her 10-year long relationship with her ex-husband....

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Men I Trust: Canada’s DIY Indie Band That Could Be Your New Favourite

March 4, 2023

Men I Trust is a Canadian indie pop band known for their dreamy and mellow sound. Their music is laid back, incorporating elements of funk, disco, and R&B to create a smooth and groovy vibe that is

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Basics For Building an At-Home Recording Studio

March 3, 2023

Artists like Kaytranada have proved that you don’t need access to a professional recording studio to create well-produced music. As technology and social media have advanced, it is now easier than eve

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Facing the Music: Legal Challenges With AI and Copyright Laws

February 25, 2023

People draw inspiration from others when forming their ideas, it’s a fact of life. Sampling in music is no exception - and artists do it for a variety of reasons. Traditionally, copyright laws and

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Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

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How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Crafting the Bounce in Modern LatinPop Using Bad Bunny

Sabrina Carpenter’s Short n’ Sweet

Bad Bunny’s 2026 Super Bowl show didn’t just break viewing records—it confirmed that the “global sound” (Latin music, Afrobeats, Amapiano, Afro-fusion) is now the center of pop culture, not a side genre. If you’re learning to mix music, that means one thing: you have to get your low-end and drums right, because that’s where these styles live.​​

Why this moment matters culturally. Bad Bunny’s halftime show put Spanish-language music and Latin culture at the literal center of the biggest TV event in the United States, with over 128 million people watching. His performance and speech highlighted identity, migration, and belonging, turning a pop show into a statement about who “belongs” in mainstream America.​​

At the same time, artists like Burna Boy, Wizkid, Davido, Rema, Tems, and Tyla have pushed Afrobeats and African pop from regional scenes into arenas, award shows, and global charts. Tyla’s Grammy win for “Water” in the new African music category was a clear sign that African genres aren’t just a trend and they’re being formally recognized and archived as part of global pop history as they should have been a long time ago.

So when you’re learning to mix global pop, Afrobeats, or Latin trap, you’re not just chasing a sound—you’re working inside a cultural wave built on groove, community, and dance.

What makes Latin / Afrobeats drums different? For beginners, think of these genres as rhythm-first music. The vocal and melodies are important, but the feel comes from drums and bass.

Typical traits you’ll hear:

  • Strong, deep bass (808s or subs) that carry the groove rather than just sitting under it.​
  • Syncopated percussion: shakers, congas, rim clicks, log drums, toms, and hats that hit between the main beats to create bounce.​
  • Repetition with small variations: the pattern loops, but small fills and extra hits keep it alive.​

Afrobeats, especially, is built on swing and subtle push/pull in the groove, with drums that feel relaxed but still powerful. Latin trap and reggaetón lean on recognizable patterns (like the dembow rhythm), but they’re constantly updated with modern 808s and trap-style drums.​

If your kick, 808, and percussion fight each other, the track stops feeling like global pop and starts feeling muddy.

A simple way to think about it:

  • Let one sound be the “boss” of the low end (usually the 808 or sub).
  • Use EQ to carve lanes: cut some low frequencies from the kick where the 808 is strongest, and remove unnecessary lows from percussion so it doesn’t crowd the bass.
  • Use sidechain compression so the 808 ducks slightly when the kick hits, giving you that clean, club-ready bounce without losing weight.

Modern mixing tools make this much easier. Visual EQs help you see which sounds are fighting, and sidechain features let you shape the bounce in a few clicks. When you get this right, your tracks not only hit harder in the club but also connect to a global sound that’s reshaping what pop music is.

Crafting the Bounce in Modern LatinPop Using Bad Bunnycrafting-the-bounce-in-modern-latinpop-using-bad-bunnyJaisha VallianiMar 02, 2026Bad Bunny’s 2026 Super Bowl show didn’t just break viewing records—it confirmed that the “global sound” (Latin music, Afrobeats, Amapiano, Afro-fusion) is now the center of pop culture, not a side...