stayc main image

Meet NewJeans: The K-Pop Group Taking the World by Storm

March 22, 2023

Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..

Read more
stayc main image

Max Martin: Why a Pop-Hit Songwriter and Producer Created a Musical

March 31, 2023

Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....

Read more
stayc main image

MANILA GREY: Vancouver's Rising R&B Duo

March 18, 2023

The Filipino-Canadian duo from Vancouver has been releasing new tracks left and right, and they are known for their most streamed songs on Spotify, “Timezones,” and “Silver Skies.” Previously .......

Read more
stayc main image

How did Miley Cyrus’ Heartbreak Song “Flowers” Break the Spotify Record?

March 17, 2023

The singer, songwriter, and actress Miley Cyrus has recently released a record-breaking song called “Flowers” in January 2023. This song recites her 10-year long relationship with her ex-husband....

Read more
stayc main image

Men I Trust: Canada’s DIY Indie Band That Could Be Your New Favourite

March 4, 2023

Men I Trust is a Canadian indie pop band known for their dreamy and mellow sound. Their music is laid back, incorporating elements of funk, disco, and R&B to create a smooth and groovy vibe that is

Read more
stayc main image

Basics For Building an At-Home Recording Studio

March 3, 2023

Artists like Kaytranada have proved that you don’t need access to a professional recording studio to create well-produced music. As technology and social media have advanced, it is now easier than eve

Read more
stayc main image

Facing the Music: Legal Challenges With AI and Copyright Laws

February 25, 2023

People draw inspiration from others when forming their ideas, it’s a fact of life. Sampling in music is no exception - and artists do it for a variety of reasons. Traditionally, copyright laws and

Read more
stayc main image

Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

Read more
stayc main image

How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

Read more
stayc main image

Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

Read more
stayc main image

Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

Read more
stayc main image

How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

Read more

Clairo: Redefining Indie Pop with Vulnerability and Authenticity

stayc main image

In the world of indie pop, Clairo has emerged as a voice of a generation—an artist whose music feels as personal as it is universal. Born Claire Cottrill, the Massachusetts native rose to fame with her 2017 breakout hit “Pretty Girl,” a lo-fi bedroom pop track that captured the raw, unfiltered essence of her artistry. Since then, Clairo has evolved into a multifaceted artist, seamlessly blending introspection with innovation to craft music that resonates deeply with her listeners.

A Breakthrough in the Bedroom

Clairo’s journey began in her college dorm room, where she recorded “Pretty Girl” as a casual project. The song, paired with a DIY music video shot on her webcam, unexpectedly went viral, amassing millions of views and propelling her into the spotlight. Its relatable lyrics about self-perception and societal expectations, combined with its laid-back aesthetic, struck a chord with young listeners navigating similar struggles.

This breakout moment wasn’t just a fluke—it was the start of a career that would redefine what it means to be an indie artist in the digital age. Clairo’s rise highlighted the power of authenticity and creativity in an era where anyone with a laptop and a vision could make a global impact.

Evolving Sound, Timeless Themes

Following the success of “Pretty Girl,” Clairo released her debut album, “Immunity,” in 2019. The record showcased her growth as a songwriter and performer, diving into themes of identity, love, mental health, and personal growth. Tracks like “Bags” and “Sofia” revealed a more polished yet emotionally raw side to her music, blending dreamy melodies with heartfelt lyrics.

“Immunity” marked a turning point in Clairo’s career, earning critical acclaim for its introspection and genre-blurring sound. Working with producer Rostam Batmanglij (formerly of Vampire Weekend), she infused the album with elements of indie rock, R&B, and bedroom pop, creating a sound that felt fresh yet familiar.

Vulnerability as a Strength

What sets Clairo apart is her willingness to be vulnerable. Her music doesn’t shy away from exploring difficult emotions or personal experiences, making her work deeply relatable. From addressing struggles with mental health to embracing her queer identity, Clairo’s honesty fosters a sense of connection with her fans. Songs like “Sofia,” an ode to same-sex attraction, have become anthems of representation and acceptance for the LGBTQ+ community.

Clairo’s openness extends beyond her lyrics. She often speaks candidly about her life in interviews and on social media, breaking down the barriers between artist and audience. This transparency has built a loyal fanbase that values her authenticity as much as her music.

“Sling”: A Mature Evolution

In 2021, Clairo released her sophomore album, “Sling,” a departure from the polished production of “Immunity.” Inspired by the introspective folk sounds of artists like Joni Mitchell and Carole King, “Sling” explored themes of burnout, self-discovery, and finding balance. Tracks like “Blouse” and “Amoeba” showcased a more stripped-down, acoustic sound, emphasizing Clairo’s growth as a songwriter and her ability to adapt her artistry.

“Sling” was a reflection of Clairo’s personal journey toward self-care and authenticity. It resonated with listeners who appreciated its quieter, more contemplative tone, proving that evolving as an artist doesn’t mean abandoning your roots—it means embracing change and growth.

A Voice for a Generation

Clairo’s impact extends beyond her music. As a young artist navigating fame in the digital age, she has become a symbol of resilience, creativity, and self-expression. Her willingness to tackle issues like mental health, identity, and societal pressures has made her an inspiration to fans around the world.

By staying true to herself and her vision, Clairo has shown that success doesn’t require conforming to industry standards. Her career is a reminder that vulnerability and authenticity are not just strengths—they are what make art truly meaningful.

Conclusion: The Evolution of Clairo

Clairo’s journey from a viral bedroom pop sensation to a critically acclaimed artist is a testament to the power of staying true to one’s voice. Her ability to evolve while maintaining her authenticity has solidified her place as one of indie pop’s most compelling figures. As she continues to grow and create, Clairo’s music serves as a soundtrack for those navigating life’s complexities, proving that the most impactful art comes from a place of honesty and vulnerability.