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Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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February 5, 2023
The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all
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January 31, 2023
Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming
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January 31, 2023
Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are
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January 31, 2023
Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because
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February 1, 2023
Google has done it. They have created an AI that can generate music from text descriptions. The announcement of this is timely because recently Chat GPT, (a language learning model created by OpenAI
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January 28, 2023
What does it take to be a professional singer in South Korea? On stage, these Kpop idols capture our attention with catchy songs and amazing choreographies, but what about off-stage? Behind the ...
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January 26, 2023
Writer’s block is real, and it’s not just authors, but also songwriters and composers. Thinking of top hit songs can be difficult, so how do the pros do it? Where do they get their inspiration from?
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January 26, 2023
What does a TV show based on a video game and the music industry have in common? Near the end of 2021, Arcane took the world by storm after debuting on Netflix. Not only did it dazzle us with its...
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January 23, 2023
As the contract between Blackpink and YG Entertainment nears its end, fans of the popular South Korean girl group are wondering if the group will renew their contract with the agency...
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January 19, 2023
Rapper J. Cole has recently announced that he had been struggling with writer's block, but found a way to break free from it by using a type beat from Youtube music producer BVTMAN's YouTube...
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January 19, 2023
Hania Rani is a Polish pianist and composer whose music has been described as "hauntingly beautiful" and "evocative." She is known for her unique blend of classical and electronic music, which she...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
