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Released on November 29, 1982, by Epic Records, "Thriller," the sixth studio album by American singer Michael Jackson, stands as a monumental achievement in music history. Produced by Quincy Jones...
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Unveiling the Members of SM Entertainment's Latest Sensation RIIZE, an acronym for RISE&REALIZE, is a dynamic 7-member boy group that has been taking the K-Pop world by storm since their debut...
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In the world of songwriting, H.E.R. stands as a beacon of authentic storytelling and melodic mastery. Her class on Studio.com, "Stripped-Down Songwriting: Write Songs That Tell Stories,"...
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Hans Zimmer: a name synonymous with cinematic grandeur. From the intense beats of "The Dark Knight" to the adventurous tunes of "Pirates of the Caribbean," his music has defined a generation...
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Irrespective of your preferred music genre, Andrew Huang's course offers a valuable perspective into the intricate process of producing a song, spanning from concept to mastering. Priced at $279...
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Yasiin "Mos Def" Bey stirred up the hip-hop community recently with his candid remarks about Drake's music, stating, "Drake is pop to me." The acclaimed lyricist did not mince words...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
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