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In a landmark move that underscores the growing tensions between technology and the music industry, Sony Music has taken a bold stand against tech giants like Google, Microsoft, and OpenAI...
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In an empowering move for independent music, Lil Durk has announced the relaunch of his Only The Family (OTF) label, now in partnership with AWAL...
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“This album has me very excited because all the songs on the album are names of cities, that’s why it’s called El Viaje,” Fonsi revealed. “They are rhythmic songs, romantic songs...
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May 18, 2024
Kehlani is making a powerful return with her upcoming album, Crash, set to drop on June 21. This release marks her first full-length project since the 2022 hit album Blue Water Road....
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May 18, 2024
Ghostface Killah, the legendary member of the Wu-Tang Clan, is gearing up to drop his highly anticipated solo album, "Set the Tone," and the lineup looks nothing short of...
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May 18, 2024
The Chainsmokers emerge with a new EP, "No Hard Feelings," consisting of a mix of their past and future sounds. The hit-making duo's latest project is a revisitation of their roots...
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May 16, 2024
Sony Music, the world's largest music publisher, has taken a significant stance in the ongoing debate over artificial intelligence (AI) and copyright. Recently, Sony has sent letters to major tech...
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May 16, 2024
In a significant move for the music industry, Pete Ganbarg, renowned for his A&R expertise, has announced the launch of Pure Tone Records in a joint venture with Atlantic Records...
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May 16, 2024
Released in 2003 and re-released in 2004, The Killers' "Mr. Brightside" quickly became a defining anthem of the early 2000s, propelling the band to global superstardom...
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May 16, 2024
In the ever-evolving landscape of pop music, few artists have undergone as remarkable a transformation as Ariana Grande. With her extraordinary vocal range, infectious charisma, and unwavering...
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May 16, 2024
In April 2024, the classical music world witnessed a momentous event as 28-year-old conductor Klaus Mäkelä took the podium to lead the Chicago Symphony Orchestra.This landmark...
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May 16, 2024
In a bold declaration of her values, pop icon Kesha has made headlines by permanently altering a key lyric in her 2009 smash hit "Tik Tok." Originally opening with "Wake up in the morning feeling...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
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