February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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February 4, 2023
Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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February 5, 2023
Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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February 5, 2023
The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all
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January 31, 2023
Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming
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January 31, 2023
Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are
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January 31, 2023
Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because
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Andrew Choi was already a hidden force in real-world K-pop before becoming Jinu, the soulful lead of the animated boy band Saja Boys, a member of the K-Pop Demon Hunters.
Choi co-wrote the quiet, emotional ballad "Beautiful" for SHINee in 2013, and it slowly acquired popularity. He did not make his debut as a traditional idol, but he established himself as a creative collaborator, vocal arranger, and composer for some of Korea's most prominent idol groups such as EXO, NCT, Red Velvet and many more.
Choi's early SHINee recognition paved the way for a long and successful career. More than 10 years later, he is speaking to a whole new audience as the voice of Jinu, a popular character from the K-Pop Demon Hunters album available on Netflix.
Andrew was never aiming to become the singing voice of an animated K-pop idol. When his friend Ejae, a prolific songwriter behind Red Velvet’s “Psycho” and aespa’s “Drama,” asked him to lend his voice to a demo for K-Pop Demon Hunters, he agreed. The two had met some years ago at a church gathering and stayed close ever since.
At first, the ask was simple: record a vocal guide for the track “Soda Pop,” singing the part of the character Jinu. But late in production, he was invited back to re-record. Thinking it was just another pass at the same song, Choi walked into the studio — and into something much bigger.
“They asked me to sing parts of ‘My Idol’ and ‘Free,’” he recalls, “and then someone turned to me and said, ‘By the way, you’re doing Jinu.’” The room was full. Writers, producers, creatives. Choi had no time to prepare — but he stepped up.
What began as a quiet favor for a friend transformed into a defining moment. The team saw what everyone can hear now: that Andrew Choi didn’t just sing Jinu’s songs — he embodied him.
Now the internet can't stop searching for his name ''Andrew Choi'', looking for as much information that connects the singing voice of Jinu to a face and story.
Fans couldn't believe the crossover when a TikTok video titled "Andrew Choi (Jinu from K-Pop Demon Hunters) Wrote a SHINee Song First" surfaced. With over 250,000 views to date, the video established a powerful connection: the creator of your favorite cartoon idol is a true K-pop pioneer.
This is an emotional irony. Jinu, the most vulnerable and grounded of the fictitious Saja Boys in K-Pop Demon Hunters. Similarly, Andrew Choi's real-life career has been defined by modest tenacity, emotional depth, and meaningful song-based storytelling.
He is not merely a character's voice actor. In journey, sound, and spirit, he personifies that persona.
The tale of Andrew Choi demonstrates that the greatest artists don't always seek fame; occasionally, they create it.Moreover, are you blocking Jinu? All along, you have been listening to Andrew Choi.
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