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Show Me The Money: South Korea’s No. 1 Rap Competition

April 10, 2023

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WONHO: Rising Success After Departure From Monsta X

April 8, 2023

In October 2019, member of the K-pop group Monsta X, WONHO, faced allegations of drug usage, resulting in his departure from the group. Fans were disheartened by the news of him leaving and wondered..

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BMI’s Court Case Win Helps Songwriters in the Live Music Industry

April 1, 2023

Songwriters, composers, and publishers have long been underpaid when it comes to the live concert industry. However, a successful court case may be the first step to changing that.....

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How Has Social Media and Music Platforms Influenced and Evolved Music Creators?

March 28, 2023

Society has always placed a high value on music. As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business....

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The 24th Annual Latin Grammy Awards Put The Spotlight On Songwriters

March 28, 2023

The Latin GRAMMY Awards are changing it up this year for songwriters! On March 21, 2023, The Latin Recording Academy released a press release announcing various additions and changes to the awards...

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Meet NewJeans: The K-Pop Group Taking the World by Storm

March 22, 2023

Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..

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Max Martin: Why a Pop-Hit Songwriter and Producer Created a Musical

March 31, 2023

Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....

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MANILA GREY: Vancouver's Rising R&B Duo

March 18, 2023

The Filipino-Canadian duo from Vancouver has been releasing new tracks left and right, and they are known for their most streamed songs on Spotify, “Timezones,” and “Silver Skies.” Previously .......

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How did Miley Cyrus’ Heartbreak Song “Flowers” Break the Spotify Record?

March 17, 2023

The singer, songwriter, and actress Miley Cyrus has recently released a record-breaking song called “Flowers” in January 2023. This song recites her 10-year long relationship with her ex-husband....

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Men I Trust: Canada’s DIY Indie Band That Could Be Your New Favourite

March 4, 2023

Men I Trust is a Canadian indie pop band known for their dreamy and mellow sound. Their music is laid back, incorporating elements of funk, disco, and R&B to create a smooth and groovy vibe that is

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Basics For Building an At-Home Recording Studio

March 3, 2023

Artists like Kaytranada have proved that you don’t need access to a professional recording studio to create well-produced music. As technology and social media have advanced, it is now easier than eve

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Facing the Music: Legal Challenges With AI and Copyright Laws

February 25, 2023

People draw inspiration from others when forming their ideas, it’s a fact of life. Sampling in music is no exception - and artists do it for a variety of reasons. Traditionally, copyright laws and

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Why Gen Z Is Obsessed with a 1962 Song: A Cultural Deep-Dive

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Connie Francis’s “Pretty Little Baby” was originally a B-side in 1962. Fast forward 63 years, and it’s now topping the Viral 50 and Top 50 charts, used in over 600,000 TikToks per day, and amassing over 10 billion views. Suddenly, a forgotten melody is capturing hearts again—across generations, cultures, and platforms.

Celebrities, Babies, Pets—and Millions of Fans

The song was used by TikTok creators ranging from Kylie Jenner to Kim Kardashian and North West in nostalgic reels that combined fashion, pets, baby footage, and positive emotions. That serves as a potent reminder that when it comes to creating an emotional bond, a straightforward, sincere song can outperform expensive production.

The Artist’s Poetic Full-Circle

Connie Francis—who passed away July 16, 2025—was reportedly shocked to rediscover her own song. She called the response “thrilling” and “truly awesome” Indiatimes. So much so, she made her own TikToks, joking “What’s viral? What’s that?”—a literal moment of reunion between artist and audience.

Why It Hits Today

  • Emotion over polish: In the midst of digital chaos, the pleasant, easy-listening vibes feel like a "warm hug.”
  • Gen Z meets nostalgia: It capitalizes on the "recession pop" movement, which is a desire for emotional authenticity once more.
  • Cultural resonance: Because she subtly made history in the 1960s, a female icon's long history of challenging gender norms is now resonating.

Fan Echoes: “She Got One Last Thank You”

On Reddit, users poured out emotions:

“So happy she got to have one last moment in the sun with Pretty Little Baby.” “It’s sad but I’m also glad that she saw her song blow up recently before she passed away.” 

That’s not just engagement; it’s collective catharsis. A grieving art form reconnected with its creator before the curtain fell.

Lessons for Creators & Marketers Today

  1. Old songs can feel new again. Emotional resonance beats novelty.

  2. Let fans do the storytelling. User-generated videos are the new playlist.

  3. Authentic revival > manufactured comeback. Francis didn’t chase it—it surfaced organically—and that’s why it stuck.


Final Take

Not only is "Pretty Little Baby" becoming popular, it's also making a comeback. The timeless quality of Connie Francis's voice serves as a reminder that, even after 63 years, a simple, heartfelt song can inspire a worldwide renaissance.