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Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

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How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Why Jay-Z Was Named The #1 Rapper Of All Time

February 23, 2023

Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s

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Behind Kaytranada’s Unique Sound

February 18, 2023

Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has

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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

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What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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Why Every Aspiring Music Creator Should Experience Coachella 2024

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Photo Credit: Golden Voice

Coachella isn’t just a festival—it’s a rite of passage for music lovers and creators alike. Each year, it transforms the Empire Polo Club in Indio, California, into a world-class stage for global music icons and rising stars. Whether you're seeking inspiration, looking to connect with fellow creatives, or dreaming of performing there one day, Coachella offers invaluable experiences for aspiring music creators.

The Event of the Year for Inspiration

The 2024 Coachella lineup is a masterclass in artistry, featuring headliners Lana Del Rey, Tyler, the Creator, and Doja Cat. These are artists who push boundaries, offering performances that are as much about visual storytelling as they are about sound. Lana's ethereal Americana, Tyler's explosive creativity, and Doja's genre-defying pop are performances that every creator can learn from.

Lesson for Creators: Watch how seasoned artists craft their stage presence and connect with diverse audiences. Think about how their artistic identities shine through their performances and consider how you can develop your own unique persona.

Why Coachella is More Than a Music Festival

  1. Diverse Lineup Across Genres: Coachella blends rock, pop, hip-hop, and electronic music seamlessly. From the hip-hop energy of Lil Uzi Vert and Peso Pluma to the indie charm of Yoasobi and Tinashe, there’s something for every musical taste.
  2. A Celebration of Collaboration: This year’s lineup is packed with surprise collaborations. Tyler, the Creator’s set features stars like Childish Gambino and ASAP Rocky, while Doja Cat brings out 21 Savage and Teezo Touchdown. These unexpected moments highlight the power of teamwork and collaboration.

Lesson for Creators: Music isn’t created in a vacuum. Collaborating with other artists can open doors to new ideas, sounds, and audiences.

Artistry Beyond the Stage

Coachella isn’t just about the music; it’s also an immersive arts experience. From interactive art installations to cutting-edge stage designs, every detail of the festival inspires creativity.

  • The new Quasar stage redefines dance music spaces with its open-air setup, hosting immersive sets by Jamie xx and Honey Dijon.
  • The Mojave Tent introduces global acts like Yoasobi and Atarashii Gakko!, blending international flavors with the festival’s iconic atmosphere.

Lesson for Creators: Pay attention to how the festival uses visuals, space, and technology to enhance the audience experience. Think about how you can incorporate multi-sensory elements into your own performances or recordings.

Dreaming Big: Imagine Yourself on That Stage

Many artists who now headline Coachella started as dreamers in the audience. Seeing your favorite artists perform on such an iconic stage can fuel your motivation to work harder on your craft. Picture yourself there one day—what would your set look like? What story would you tell through your music?

Lesson for Creators: Set ambitious goals and let moments like Coachella remind you of what’s possible with passion, persistence, and creativity.

How to Get the Most Out of Coachella

  • Plan Your Schedule: With over 140 acts performing across six stages, it’s essential to prioritize. Look for artists who align with your musical interests or challenge you to explore new genres.
  • Take Notes: Watch how artists engage with the crowd, structure their setlists, and incorporate visuals into their performances.
  • Soak in the Atmosphere: From the crowd’s energy to the art installations, inspiration is everywhere.

Conclusion: Why Coachella is a Must-Attend for Music Creators

For aspiring music creators, Coachella 2024 isn’t just a festival—it’s a masterclass in artistry, collaboration, and innovation. Witnessing legends like Tyler, the Creator and rising stars like Ice Spice can inspire your next big idea. The energy of the festival, the creativity on display, and the connections you make can shape your journey as a creator.

Whether you’re there to be inspired, network, or simply dream bigger, Coachella is the perfect place to ignite your creative spark. Let the desert vibes and iconic performances fuel your ambitions—this is your chance to see what’s possible and start building your path to the stage.

Why Every Aspiring Music Creator Should Experience Coachella 2024why-every-aspiring-music-creator-should-experience-coachella-2024Mark AndrewsJan 22, 2024Coachella isn’t just a festival—it’s a rite of passage for music lovers and creators alike. Each year, it transforms the Empire Polo Club in Indio, California, into a world-class stage for global...