Why are female artists underplayed on Canadian radio?

A new University of Ottawa study has revealed a stark disparity in the airplay of music by women, particularly racialized and trans artists, on commercial Canadian radio over the past decade. This significant underrepresentation highlights ongoing issues within the industry regarding diversity and inclusivity. Today on Commotion, principal investigator and professor Jada Watson, alongside Cree country artist Desiree Dorion, join guest host Amil Niazi to discuss the study's findings and explore potential paths forward for the industry.

Professor Jada Watson, who led the study, delves into the data that underscores the systemic inequities faced by women, especially those from marginalized communities, in gaining airplay on commercial radio. She emphasizes the importance of recognizing and addressing these biases to create a more equitable musical landscape. "Our findings are a call to action for the industry to reflect on its practices and actively work towards greater representation and support for underrepresented artists," Watson asserts.

Desiree Dorion, bringing her perspective as an Indigenous artist, shares her personal experiences and the challenges she has faced in getting her music heard. She speaks to the broader implications of the study, highlighting the need for structural changes within the industry to ensure that diverse voices are not just heard but celebrated. Dorion's insights underscore the necessity of industry-wide efforts to promote inclusivity, from programming decisions to support for emerging artists from marginalized backgrounds. Together with Amil Niazi, the discussion aims to shed light on actionable steps that can pave the way for a more inclusive and representative music industry in Canada.

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