December 6, 2023
In a surprising turn of events, Lil Uzi Vert, the revolutionary Philadelphia rapper, has announced that their upcoming album, "Luv Is Rage 3," will mark the end of their prolific music career...
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December 2, 2023
There is a vast amount of variety when it comes to genres, sub-genres, and styles of music. Normally, when two musical artists collaborate to create a new song, the individual artists both produce...
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November 29, 2023
In a groundbreaking turn of events, the eagerly anticipated music extravaganza, Sick New World, following last year returns to the city of Las Vegas on April 27, 2024...
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November 29, 2023
Two years ago today, the fashion world lost one of its brightest stars, Virgil Abloh, at the young age of 41. A trailblazing designer known for his groundbreaking work with Off-White and Louis...
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November 29, 2023
One of the most iconic and well known genres of music is rock. It has been around for many decades, and it continues to evolve to this day...
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November 28, 2023
Keinemusik, an innovative music-creator collective from Berlin, represents a distinctive movement in the electronic music scene. The group's name, which translates to "no music" in German, embodies...
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November 28, 2023
The music world is buzzing with anticipation as Kanye West, now known as Ye, and Ty Dolla $ign are set to release their joint album, a project enveloped in both excitement and controversy...
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November 24, 2023
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be...
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November 24, 2023
People often say that music is a universal language. It is one of those things that all humans understand and enjoy, and it has an incredible ability to bring people together and create a sense...
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November 24, 2023
In the world of hip-hop, André 3000 is a name that commands respect and admiration. As one-half of the iconic rap duo OutKast, he has left an indelible mark on the music industry...
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November 22, 2023
In a testament to the global nature of the music industry, Chaz Mishan, renowned producer and composer based in Los Angeles, has joined forces with YG Entertainment's talented songwriters...
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November 22, 2023
BABYMONSTER emerged from YG Entertainment’s relentless pursuit of innovation and excellence in the music industry. Known for its ability to cultivate global sensations such as BLACKPINK and BIGBANG...
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This week's noteworthy tale: The 1962 B-side song "Pretty Little Baby," a decades-old deep cut by pop icon Connie Francis, has gone viral on TikTok, exposing a new generation to a voice from the past in the most surprising way.
How Did Today's Explosion of This 1960s Track Go?
With "Pretty Little Baby" topping TikTok's Viral 50 chart and soundtracking hundreds of thousands of videos every day, Connie Francis, 87, is having a bizarre comeback.
The song has been featured in viral content by celebrities like Kim Kardashian and Kylie Jenner, resulting in billions of streams. Connie acknowledges that she was unaware of the song's existence until the TikTok frenzy revived it.
Why Does It Have Such Resonance?
Real nostalgia is novel. The emotional authenticity of an old tape feels authentic, unadulterated, and revitalizing in today's high-gloss digital environment.
There is no age discrimination on TikTok. Even old recordings and studio-aged demos can become popular today if they have emotional resonance.
Adaptable, emotive music. "Pretty Little Baby" works in a variety of settings, including nostalgic aesthetics, introspective personal edits, and amorous recollections. It's a flexible source of content.
Things Up-and-Coming Artists Need to Know
More than polish, genuine emotion connects. Emotional honesty is timeless, regardless of the genre you write in—pop, rap, rock, or folk.
Hack the release story of your catalog. Even outdated or disposable demos could find a new home in an unlikely place.
Consider how your sounds can complement mood-based material, such as transition, love, nostalgia, introspection, or glitch aesthetics, whether you're releasing new music or repurposing old songs.
The storytellers are fans, not algorithms. When creators or celebrities share an actual TikTok moment, it might spark discovery right away.
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