December 22, 2024
Hozier, the Irish singer-songwriter known for his poetic lyrics and soulful melodies, is making waves once again with his latest single, “Too Sweet”. Released on March 22, 2024, as part of his EP...
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December 22, 2024
Spotify Wrapped 2024 has officially dropped, and it’s no surprise that Taylor Swift reigns supreme as the most-streamed artist of the year. Her chart-topping success is a testament to her enduring...
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December 22, 2024
Harry Styles, a name synonymous with groundbreaking fashion and boundary-pushing artistry, has become a cultural icon whose influence transcends music. From a young talent on *The X Factor* to a...
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December 22, 2024
Tyla Laura Seethal, known professionally as Tyla, has rapidly ascended from her Johannesburg roots to international acclaim, blending amapiano rhythms with pop sensibilities to create a distinctive...
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December 22, 2024
In the ever-evolving landscape of pop music, artists who resonate with listeners on a deeply personal level often rise to the top. Among this elite group is Tate McRae, a 20-year-old Canadian...
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December 22, 2024
Ariana Grande is one of the most powerful voices in pop music today, known for her impressive vocal range, emotional depth, and versatility. From her breakout role on Nickelodeon’s “Victorious” to...
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December 22, 2024
After years of anticipation and speculation, SZA and Kendrick Lamar have finally come together to create what promises to be one of the most exciting collaborations in modern music. Their new album...
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December 22, 2024
Lauren Mayberry, best known as the magnetic vocalist and co-creator of the acclaimed Scottish synth-pop band Chvrches, is stepping into a new chapter with her solo debut album, Vicious Creature...
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December 20, 2024
Over the past decade, Lana Del Rey’s ethereal voice and haunting melodies have entranced audiences worldwide, but her profound influence on contemporary music is what truly sets her apart. Born...
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December 20, 2024
FINNEAS O’Connell has had an extraordinary few years. At just 27, the singer-songwriter and producer has become a prominent figure in the music world, largely thanks to his collaboration with his...
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December 20, 2024
The connection between music and fans has always been a profound one, but every now and then, an artist comes along who reshapes that relationship entirely. Billie Eilish is one of those rare...
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December 20, 2024
Nickelback, the iconic rock band from Hanna, Alberta, has carved out a place in music history that few others can claim. With a career spanning nearly three decades, the group—comprising Chad...
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This week's noteworthy tale: The 1962 B-side song "Pretty Little Baby," a decades-old deep cut by pop icon Connie Francis, has gone viral on TikTok, exposing a new generation to a voice from the past in the most surprising way.
How Did Today's Explosion of This 1960s Track Go?
With "Pretty Little Baby" topping TikTok's Viral 50 chart and soundtracking hundreds of thousands of videos every day, Connie Francis, 87, is having a bizarre comeback.
The song has been featured in viral content by celebrities like Kim Kardashian and Kylie Jenner, resulting in billions of streams. Connie acknowledges that she was unaware of the song's existence until the TikTok frenzy revived it.
Why Does It Have Such Resonance?
Real nostalgia is novel. The emotional authenticity of an old tape feels authentic, unadulterated, and revitalizing in today's high-gloss digital environment.
There is no age discrimination on TikTok. Even old recordings and studio-aged demos can become popular today if they have emotional resonance.
Adaptable, emotive music. "Pretty Little Baby" works in a variety of settings, including nostalgic aesthetics, introspective personal edits, and amorous recollections. It's a flexible source of content.
Things Up-and-Coming Artists Need to Know
More than polish, genuine emotion connects. Emotional honesty is timeless, regardless of the genre you write in—pop, rap, rock, or folk.
Hack the release story of your catalog. Even outdated or disposable demos could find a new home in an unlikely place.
Consider how your sounds can complement mood-based material, such as transition, love, nostalgia, introspection, or glitch aesthetics, whether you're releasing new music or repurposing old songs.
The storytellers are fans, not algorithms. When creators or celebrities share an actual TikTok moment, it might spark discovery right away.
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