April 8, 2023
In October 2019, member of the K-pop group Monsta X, WONHO, faced allegations of drug usage, resulting in his departure from the group. Fans were disheartened by the news of him leaving and wondered..
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April 1, 2023
Songwriters, composers, and publishers have long been underpaid when it comes to the live concert industry. However, a successful court case may be the first step to changing that.....
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March 28, 2023
Society has always placed a high value on music. As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business....
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March 28, 2023
The Latin GRAMMY Awards are changing it up this year for songwriters! On March 21, 2023, The Latin Recording Academy released a press release announcing various additions and changes to the awards...
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March 22, 2023
Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..
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March 31, 2023
Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....
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March 18, 2023
The Filipino-Canadian duo from Vancouver has been releasing new tracks left and right, and they are known for their most streamed songs on Spotify, “Timezones,” and “Silver Skies.” Previously .......
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March 17, 2023
The singer, songwriter, and actress Miley Cyrus has recently released a record-breaking song called “Flowers” in January 2023. This song recites her 10-year long relationship with her ex-husband....
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March 4, 2023
Men I Trust is a Canadian indie pop band known for their dreamy and mellow sound. Their music is laid back, incorporating elements of funk, disco, and R&B to create a smooth and groovy vibe that is
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March 3, 2023
Artists like Kaytranada have proved that you don’t need access to a professional recording studio to create well-produced music. As technology and social media have advanced, it is now easier than eve
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February 25, 2023
People draw inspiration from others when forming their ideas, it’s a fact of life. Sampling in music is no exception - and artists do it for a variety of reasons. Traditionally, copyright laws and
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Photo: Bloomberg
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music industry. It is well known that songs trending on TikTok often end up ranking on the Billboard 100 or Spotify Viral 50. This prominent pattern of TikTok fame leading to industry success has allowed tracks like Old Town Road by Lil Nas X and Drivers License by Oliva Rodrigo to become viral sensations on TikTok before placing on the Billboard 100.
TikTok’s parent company, ByteDance, has recognized the app’s profound impact on music marketing, distribution, and consumption. Consequently, ByteDance has filed patents for “TikTok Music”, an interactive music streaming app that will allow users to purchase, play, share, and download music. Additionally, users can create and recommend playlists, comment on music, and even share lyrics.
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Photo: 9to5Mac
According to a study conducted by the music analytics company, MRC Data, 67% of TikTok users are more likely to seek out songs on music streaming services after hearing them on TikTok. Moreover, a UK-based investor reported that songs popular on TikTok drive additional views on YouTube and streaming platforms. Thus, TikTok Music has the potential to compete with music streaming giants like Spotify and Apple Music.
As a result, TikTok has quickly become the go-to promotional tool for artists. Marketers often hire influencers to create posts or set up private listening parties with influencers to help popularize a song. Given the essential role of TikTok in a song’s success, it is possible that TikTok Music, with close ties to TikTok, could reshape the music streaming industry.
Music creators and producers will be able to leverage TikTok Music’s interactive functions to further promote their work. This will potentially allow smaller creators to better market their songs and compete with larger record labels. TikTok Music may prove to be a very useful music distribution platform for new-and-upcoming creators that are looking to build a fanbase with minimum marketing costs. Given TikTok’s ability to launch regular people into fame overnight, it is possible that TikTok Music may have similar effects on small creators, allowing them to obtain large followings in short periods of time.
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