.png)
March 27, 2024
In the dynamic world of contemporary R&B, few artists possess the ethereal quality and lyrical depth of Jhené Aiko Efuru Chilombo. Known for her soulful voice and introspective songwriting, Aiko...
Read more.png)
March 22, 2024
In the ever-evolving world of R&B music SZA stands as a beacon of innovation. Her latest single, "Saturn," marks a significant milestone in her illustrious career. Debuted during the 2024 Grammy...
Read more.png)
March 20, 2024
Drill beats, with their gritty textures and relentless rhythms, represent one of these challenging frontiers. Cardi B's recent experience with recording a verse for a remix of Ice Spice's "Munch"...
Read more.png)
Ariana Grande has once again captured the spotlight with her latest album, "Eternal Echoes." This time, Grande embarks on a deeply personal journey, weaving her narrative through the thematic...
Read more.png)
March 14, 2024
In the grand auditorium of dreams, Ludwig Göransson clutched the Oscar statuette for Best Score, a testament to his monumental contribution to Christopher Nolan’s Oppenheimer. This win adds another...
Read more.png)
March 10, 2024
Universal Music Group (UMG), the world’s largest music company, has withdrawn its catalog from TikTok, the leading platform for music promotion...
Read more.png)
March 7, 2024
lmost one year ago, BTS's Jimin etched his name in the hall of music history by becoming the first South Korean soloist to clinch the number one spot on Billboard’s Hot 100 chart with his hit single..
Read more.png)
March 6, 2024
the composer behind the critically acclaimed soundtracks of Doom (2016) and Doom Eternal, has come forward with serious allegations against Bethesda, Id Software, and specifically, Id Software...
Read more
March 1, 2024
In an era where pop and electronic music dominate the charts, Icelandic singer, songwriter, and multi-instrumentalist Laufey has emerged as an unexpected champion of jazz for Gen Z listeners...
Read more.png)
February 29, 2024
March 2024 is set to be an exhilarating month for K-Pop fans around the globe, with a lineup that promises both the return of beloved artists and the introduction of fresh faces to the music scene....
Read more.png)
February 28, 2024
This time, the buzz is all about her latest musical venture—a dive into country music with her new album "Renaissance" Act II. Announced during a Super Bowl for Verizon, the album marks a ....
Read more.png)
February 24, 2024
In the annals of music history, songs that have sparked as much cultural resonance and transformation as Aretha Franklin's rendition of "Respect" are unique to say the least. Originally written....
Read more.jpg)
Photo: Bloomberg
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music industry. It is well known that songs trending on TikTok often end up ranking on the Billboard 100 or Spotify Viral 50. This prominent pattern of TikTok fame leading to industry success has allowed tracks like Old Town Road by Lil Nas X and Drivers License by Oliva Rodrigo to become viral sensations on TikTok before placing on the Billboard 100.
TikTok’s parent company, ByteDance, has recognized the app’s profound impact on music marketing, distribution, and consumption. Consequently, ByteDance has filed patents for “TikTok Music”, an interactive music streaming app that will allow users to purchase, play, share, and download music. Additionally, users can create and recommend playlists, comment on music, and even share lyrics.
.jpg)
.png)
Photo: 9to5Mac
According to a study conducted by the music analytics company, MRC Data, 67% of TikTok users are more likely to seek out songs on music streaming services after hearing them on TikTok. Moreover, a UK-based investor reported that songs popular on TikTok drive additional views on YouTube and streaming platforms. Thus, TikTok Music has the potential to compete with music streaming giants like Spotify and Apple Music.
As a result, TikTok has quickly become the go-to promotional tool for artists. Marketers often hire influencers to create posts or set up private listening parties with influencers to help popularize a song. Given the essential role of TikTok in a song’s success, it is possible that TikTok Music, with close ties to TikTok, could reshape the music streaming industry.
Music creators and producers will be able to leverage TikTok Music’s interactive functions to further promote their work. This will potentially allow smaller creators to better market their songs and compete with larger record labels. TikTok Music may prove to be a very useful music distribution platform for new-and-upcoming creators that are looking to build a fanbase with minimum marketing costs. Given TikTok’s ability to launch regular people into fame overnight, it is possible that TikTok Music may have similar effects on small creators, allowing them to obtain large followings in short periods of time.
.png)
