stayc main image

Gunna's Resurgence: Decoding the Brilliance of “One of Wun”

May 11, 2024

In the turbulent realm of hip-hop, reputations wield immense power, capable of either propelling an artist to stardom or shackling them to infamy...

Read more
stayc main image

Frank Ocean's Timeless Appeal: Climbing the Charts Again with Hit Album Blonde

May 10, 2024

In the ever-evolving world of music, where new stars emerge and fade with astonishing rapidity, the longevity of an artist in the charts is a testament to their enduring appeal. Frank Ocean...

Read more
stayc main image

DaBaby: From Charlotte to Chart-Topping Sensation

May 10, 2024

In the ever-evolving landscape of hip-hop, few artists have made as big a splash as DaBaby. Born Jonathan Lyndale Kirk in Charlotte, North Carolina, DaBaby has become synonymous with odd beats...

Read more
stayc main image

"Mr. Brightside": How The Killers' Hit Became a Timeless Anthem Without Ever Topping the Charts

May 10, 2024

If we mention the artist name or the title of the song, it might not ring a bell immediately. But what if we say, "It started out with a kiss, how did it end up like this?" Chances are...

Read more
stayc main image

Ariana Grande Delivers Fairytale Performance at Met Gala

May 10, 2024

Ariana Grande, the 30-year-old pop sensation, enchanted audiences at this year's Met Gala with a performance that perfectly captured the event's theme, "Sleeping Beauties: Reawakening Fashion."...

Read more
stayc main image

Kendrick vs. Drake: The Diss Track Showdown

May 10, 2024

In the hip-hop world, nothing lights up the scene like a fierce diss track battle between the industry's top artists. Lately, all eyes have been on Kendrick Lamar and Drake as they trade lyrical...

Read more
stayc main image

Metro Boomin Lights Up the Pyramids: A Spectacle of Beats and History

May 10, 2024

On the evenings of April 29 and 30th, the iconic U.S. record producer Metro Boomin appeared in Egypt for his first-ever performance in the region, captivating a massive crowd of 30,000 fans...

Read more
stayc main image

The Journey of Billie Eilish in Contemporary Music

May 10, 2024

In the ever-evolving landscape of contemporary music, few artists captivate audiences with the same enigmatic allure as Billie Eilish. With her haunting vocals, genre-defying sound...

Read more
stayc main image

Danny Ocean's Evolution of Latin Music

May 10, 2024

If you haven’t heard of Danny Ocean yet, it's only a matter of time before his soulful beats and melodies capture your attention. Hailing from Venezuela, this singer, songwriter...

Read more
stayc main image

Macklemore Supports Protestors With Pro-Palestine New Song “Hind’s Hall”

May 8, 2024

In the world of music, it's not uncommon for artists to use their platform to address social and political issues close to their hearts. Macklemore, the Grammy-winning rapper known...

Read more
stayc main image

Frank Turner’s Anticipated Release of ‘Undefeated’

May 7, 2024

In a whirlwind of energy and passion, Frank Turner, the U.K. musician renowned for his indomitable spirit and fervent performances, has once again etched his name into music history...

Read more
stayc main image

The Rise of Burna Boy in Contemporary Afrobeat Music

May 7, 2024

n the ever-evolving landscape of Afrobeat music, one artist stands out for his electrifying performances and innovative sound: Burna Boy. Hailing from Nigeria, Burna Boy has become a global...

Read more

TikTok - Changing the Music Industry

stayc main image

Photo Source: Carbon Magazine

There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible. 

Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.  

Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about. 

Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue. 

Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience. 

Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing. 

Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background. 

Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.