February 23, 2023
Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece
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February 23, 2023
HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.
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February 21, 2023
Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe
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February 21, 2023
Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...
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February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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The Next Web
Everyone knows Tik Tok as the app that blew up during COVID as a way for people to create and share short videos for others to enjoy. The video’s posted range from funny skits, dances, lip sync videos and much more. The app has allowed a new platform for artists, aside from other social media, to put their music out there.
Lil Nas X is an artist that has used this platform to his benefit, which has allowed him to have a significant amount of exposure to his music. He has gained over $14 million from Tik Tok with songs such as “Old Town Road” and “Panini” becoming great hits.
As Tik Tok has become such a great hit, on July 6th, it was announced that they will also be using the app as a music streaming service. Like any other music streaming app, it will be accessible to its users through a paid subscription. The streaming service will be internally available in Brazil and Indonesia. TikTok has made the agreements through three major receding companies; Sony Music, Universal Music Group, and Warner Music Group. The partnership will further ensure the launch is successful.
TikTok originally made this announcement back in October of 2022. Since the announcement, Spotify has lost approximately 2.6% of its users. TikTok Music will allow its users to stream viral Tik Tok songs and sing along with real-time lyrics such as karaoke, alongside a song identification tool called Song Catch. Unlike other music streaming services such as Apple Music, Spotify is most at risk with Tik Tok music coming out. Spotify is a pure-play streaming platform; other platforms have other ties to them. Prime Music and the e-store Amazon Prime are connected to Prime Video. Apple Music is related to IOS.
Please see the CBS News Report in the attached video link:
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