December 7, 2022
Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly ...
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October 4, 2022
In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...
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October 5, 2022
Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...
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October 17, 2022
Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...
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October 18, 2022
Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...
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August 31, 2022
For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........
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August 19, 2022
One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...
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August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...
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August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....
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August 4, 2022
Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....
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August 2, 2022
Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...
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June 17, 2022
BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...
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The Next Web
Everyone knows Tik Tok as the app that blew up during COVID as a way for people to create and share short videos for others to enjoy. The video’s posted range from funny skits, dances, lip sync videos and much more. The app has allowed a new platform for artists, aside from other social media, to put their music out there.
Lil Nas X is an artist that has used this platform to his benefit, which has allowed him to have a significant amount of exposure to his music. He has gained over $14 million from Tik Tok with songs such as “Old Town Road” and “Panini” becoming great hits.
As Tik Tok has become such a great hit, on July 6th, it was announced that they will also be using the app as a music streaming service. Like any other music streaming app, it will be accessible to its users through a paid subscription. The streaming service will be internally available in Brazil and Indonesia. TikTok has made the agreements through three major receding companies; Sony Music, Universal Music Group, and Warner Music Group. The partnership will further ensure the launch is successful.
TikTok originally made this announcement back in October of 2022. Since the announcement, Spotify has lost approximately 2.6% of its users. TikTok Music will allow its users to stream viral Tik Tok songs and sing along with real-time lyrics such as karaoke, alongside a song identification tool called Song Catch. Unlike other music streaming services such as Apple Music, Spotify is most at risk with Tik Tok music coming out. Spotify is a pure-play streaming platform; other platforms have other ties to them. Prime Music and the e-store Amazon Prime are connected to Prime Video. Apple Music is related to IOS.
Please see the CBS News Report in the attached video link:
