February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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February 4, 2023
Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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February 5, 2023
Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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February 5, 2023
The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all
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January 31, 2023
Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming
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The Next Web
Everyone knows Tik Tok as the app that blew up during COVID as a way for people to create and share short videos for others to enjoy. The video’s posted range from funny skits, dances, lip sync videos and much more. The app has allowed a new platform for artists, aside from other social media, to put their music out there.
Lil Nas X is an artist that has used this platform to his benefit, which has allowed him to have a significant amount of exposure to his music. He has gained over $14 million from Tik Tok with songs such as “Old Town Road” and “Panini” becoming great hits.
As Tik Tok has become such a great hit, on July 6th, it was announced that they will also be using the app as a music streaming service. Like any other music streaming app, it will be accessible to its users through a paid subscription. The streaming service will be internally available in Brazil and Indonesia. TikTok has made the agreements through three major receding companies; Sony Music, Universal Music Group, and Warner Music Group. The partnership will further ensure the launch is successful.
TikTok originally made this announcement back in October of 2022. Since the announcement, Spotify has lost approximately 2.6% of its users. TikTok Music will allow its users to stream viral Tik Tok songs and sing along with real-time lyrics such as karaoke, alongside a song identification tool called Song Catch. Unlike other music streaming services such as Apple Music, Spotify is most at risk with Tik Tok music coming out. Spotify is a pure-play streaming platform; other platforms have other ties to them. Prime Music and the e-store Amazon Prime are connected to Prime Video. Apple Music is related to IOS.
Please see the CBS News Report in the attached video link:
