February 24, 2024
IU, South Korea's beloved singer-songwriter and actress, has once again captivated the hearts of fans worldwide with the release of her sixth mini-album, "The Winning."
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February 21, 2024
The race for the Best Original Score at the 96th Academy Awards is diverse and compelling to say the least. This year's nominees have painted aural landscapes that are integral to the success of....
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February 19, 2024
The Mariah Carey Masterclass, aptly titled "The Voice as an Instrument," promises an intimate look into the artistry behind the iconic singer and songwriter's success. Mariah Carey begins the class...
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February 16, 2024
In an era where the global music landscape continually evolves, few artists have managed to redefine their musical and personal journey as profoundly as Shakira. With the announcement of her...
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February 12, 2024
Spotify's upcoming overhaul of its royalties model marks a significant shift in the way the streaming giant compensates artists, aiming to funnel more earnings towards more popular artists, labels...
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February 9, 2024
Tracy Chapman's "Fast Car" is not just a song; it's a cultural phenomenon that transcends its initial release. Its ascent to global acclaim was catalyzed by a pivotal moment: Nelson Mandela's 70th...
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January 29, 2024
The U.S. music scene has been captivated by the African music craze, and at the forefront is Tyla, a young South African singer whose song "Water" has taken the world by storm...
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January 28, 2024
Understanding music publishing is crucial for artists looking to make their music a viable long-term career. This comprehensive guide explores the intricacies of music publishing and how it can...
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January 28, 2024
Navigating the world of music royalties can be daunting, especially for independent artists and newcomers. Songtrust has emerged as a popular solution, favored by a range of artists from beginners...
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January 27, 2024
Rick Rubin, a legendary music producer, is known not just for his exceptional work in the music industry but also for his profound insights into creativity and personal growth...
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January 23, 2024
ntroductionIn the ever-evolving landscape of music education, Nas' Masterclass emerges as a beacon for those intrigued by the art of hip-hop. Nas, a figure synonymous with lyrical finesse...
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January 22, 2024
Songwriting and Inspiration: Post Malone often draws inspiration from his personal experiences, emotions, and the world around him. His songwriting process can start with a concept, a feeling...
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Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of fans flocked to cafes, bars, and tourist attractions, with the city’s hospitality industry experiencing a significant surge in sales over the weekend. The three-night stint at Murrayfield Stadium had an "unbelievable impact" on the city, inspiring the Edinburgh Taylored Taste Trail. Shops, cafes, and restaurants featured Taylor-themed offerings such as Blank Space chocolates, Shake It Off confetti creations, and Enchanted teas. Some businesses even created their own friendship bracelets, a staple of the Taylor Swift fan experience, adding to the vibrant atmosphere.
The community spirit among Swifties was palpable, with fans trading handmade friendship bracelets, a cherished part of the Taylor Swift concert experience. Lauren Stenhouse, owner of Coro The Chocolate Cafe, reported a record weekend, selling over 100 bespoke Taylor-inspired chocolate fondue boards. "It's been unreal. That's been our best weekend since we have opened," she shared, noting the positive impact on her small business. The influx of fans brought unprecedented motivation and excitement, transforming what could have been challenging times into a memorable and profitable experience. The cafe was bustling with Swifties exchanging bracelets and creating a warm, communal environment.
Claire Meikle, general manager of The Alchemist, echoed similar sentiments, describing the bar filled with excited fans adorned in sequins and glitter. Many international fans from the US and Canada chose to enjoy their Taylor Swift experience in Scotland, citing exorbitant ticket prices back home. The Alchemist responded to the Swiftie invasion by distributing handmade friendship bracelets with certain drinks, though demand quickly outpaced supply. "It was a great fun weekend," Meikle remarked, highlighting the sense of camaraderie and shared joy among fans and businesses alike. The Eras Tour not only delivered unforgettable performances but also invigorated Edinburgh’s local economy and fostered a strong sense of community.
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