March 10, 2024
Universal Music Group (UMG), the world’s largest music company, has withdrawn its catalog from TikTok, the leading platform for music promotion...
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lmost one year ago, BTS's Jimin etched his name in the hall of music history by becoming the first South Korean soloist to clinch the number one spot on Billboard’s Hot 100 chart with his hit single..
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the composer behind the critically acclaimed soundtracks of Doom (2016) and Doom Eternal, has come forward with serious allegations against Bethesda, Id Software, and specifically, Id Software...
Read moreMarch 1, 2024
In an era where pop and electronic music dominate the charts, Icelandic singer, songwriter, and multi-instrumentalist Laufey has emerged as an unexpected champion of jazz for Gen Z listeners...
Read moreFebruary 29, 2024
March 2024 is set to be an exhilarating month for K-Pop fans around the globe, with a lineup that promises both the return of beloved artists and the introduction of fresh faces to the music scene....
Read moreFebruary 28, 2024
This time, the buzz is all about her latest musical venture—a dive into country music with her new album "Renaissance" Act II. Announced during a Super Bowl for Verizon, the album marks a ....
Read moreFebruary 24, 2024
In the annals of music history, songs that have sparked as much cultural resonance and transformation as Aretha Franklin's rendition of "Respect" are unique to say the least. Originally written....
Read moreFebruary 24, 2024
IU, South Korea's beloved singer-songwriter and actress, has once again captivated the hearts of fans worldwide with the release of her sixth mini-album, "The Winning."
Read moreFebruary 21, 2024
The race for the Best Original Score at the 96th Academy Awards is diverse and compelling to say the least. This year's nominees have painted aural landscapes that are integral to the success of....
Read moreFebruary 19, 2024
The Mariah Carey Masterclass, aptly titled "The Voice as an Instrument," promises an intimate look into the artistry behind the iconic singer and songwriter's success. Mariah Carey begins the class...
Read moreFebruary 16, 2024
In an era where the global music landscape continually evolves, few artists have managed to redefine their musical and personal journey as profoundly as Shakira. With the announcement of her...
Read moreFebruary 12, 2024
Spotify's upcoming overhaul of its royalties model marks a significant shift in the way the streaming giant compensates artists, aiming to funnel more earnings towards more popular artists, labels...
Read moreTaylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of fans flocked to cafes, bars, and tourist attractions, with the city’s hospitality industry experiencing a significant surge in sales over the weekend. The three-night stint at Murrayfield Stadium had an "unbelievable impact" on the city, inspiring the Edinburgh Taylored Taste Trail. Shops, cafes, and restaurants featured Taylor-themed offerings such as Blank Space chocolates, Shake It Off confetti creations, and Enchanted teas. Some businesses even created their own friendship bracelets, a staple of the Taylor Swift fan experience, adding to the vibrant atmosphere.
The community spirit among Swifties was palpable, with fans trading handmade friendship bracelets, a cherished part of the Taylor Swift concert experience. Lauren Stenhouse, owner of Coro The Chocolate Cafe, reported a record weekend, selling over 100 bespoke Taylor-inspired chocolate fondue boards. "It's been unreal. That's been our best weekend since we have opened," she shared, noting the positive impact on her small business. The influx of fans brought unprecedented motivation and excitement, transforming what could have been challenging times into a memorable and profitable experience. The cafe was bustling with Swifties exchanging bracelets and creating a warm, communal environment.
Claire Meikle, general manager of The Alchemist, echoed similar sentiments, describing the bar filled with excited fans adorned in sequins and glitter. Many international fans from the US and Canada chose to enjoy their Taylor Swift experience in Scotland, citing exorbitant ticket prices back home. The Alchemist responded to the Swiftie invasion by distributing handmade friendship bracelets with certain drinks, though demand quickly outpaced supply. "It was a great fun weekend," Meikle remarked, highlighting the sense of camaraderie and shared joy among fans and businesses alike. The Eras Tour not only delivered unforgettable performances but also invigorated Edinburgh’s local economy and fostered a strong sense of community.