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The TikTok-UMG Standoff: A Battle Over Music Rights and Its Ripple Effects

March 10, 2024

Universal Music Group (UMG), the world’s largest music company, has withdrawn its catalog from TikTok, the leading platform for music promotion...

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Jimin's Historic Billboard Hot 100 Triumph: Elevating K-Pop to New Heights on the Global Stage

March 7, 2024

lmost one year ago, BTS's Jimin etched his name in the hall of music history by becoming the first South Korean soloist to clinch the number one spot on Billboard’s Hot 100 chart with his hit single..

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The Mick Gordon Controversy: A Symptom of Deeper Issues in the Video Game Industry

March 6, 2024

the composer behind the critically acclaimed soundtracks of Doom (2016) and Doom Eternal, has come forward with serious allegations against Bethesda, Id Software, and specifically, Id Software...

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"Laufey: Bridging Generations with Jazz's New Groove"

March 1, 2024

In an era where pop and electronic music dominate the charts, Icelandic singer, songwriter, and multi-instrumentalist Laufey has emerged as an unexpected champion of jazz for Gen Z listeners...

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The K-Pop Wave Continues: March 2024's Exciting Comebacks and Anticipated Debuts

February 29, 2024

March 2024 is set to be an exhilarating month for K-Pop fans around the globe, with a lineup that promises both the return of beloved artists and the introduction of fresh faces to the music scene....

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Beyoncé Embarks on a New Journey with "Renaissance" Act II

February 28, 2024

This time, the buzz is all about her latest musical venture—a dive into country music with her new album "Renaissance" Act II. Announced during a Super Bowl for Verizon, the album marks a ....

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The Weight Behind the Power of Aretha Franklin's "Respect"

February 24, 2024

‍In the annals of music history, songs that have sparked as much cultural resonance and transformation as Aretha Franklin's rendition of "Respect" are unique to say the least. Originally written....

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IU's "The Winning" and H.E.R. 2024 World Tour

February 24, 2024

IU, South Korea's beloved singer-songwriter and actress, has once again captivated the hearts of fans worldwide with the release of her sixth mini-album, "The Winning."

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The 2024 Oscar Best Original Score Nominees: A Symphony of Talent and Legacy

February 21, 2024

The race for the Best Original Score at the 96th Academy Awards is diverse and compelling to say the least. This year's nominees have painted aural landscapes that are integral to the success of....

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Mariah Carey Masterclass Review: Vocal Production

February 19, 2024

The Mariah Carey Masterclass, aptly titled "The Voice as an Instrument," promises an intimate look into the artistry behind the iconic singer and songwriter's success. Mariah Carey begins the class...

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Shakira Unveils 'Las Mujeres Ya No Lloran': A Beacon of Empowerment and Personal Rebirth

February 16, 2024

In an era where the global music landscape continually evolves, few artists have managed to redefine their musical and personal journey as profoundly as Shakira. With the announcement of her...

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The Impact of Spotify's New Royalties Model on Music Creators

February 12, 2024

Spotify's upcoming overhaul of its royalties model marks a significant shift in the way the streaming giant compensates artists, aiming to funnel more earnings towards more popular artists, labels...

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Thousands of Swifties made 'unbelievable impact' on Edinburgh

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Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of fans flocked to cafes, bars, and tourist attractions, with the city’s hospitality industry experiencing a significant surge in sales over the weekend. The three-night stint at Murrayfield Stadium had an "unbelievable impact" on the city, inspiring the Edinburgh Taylored Taste Trail. Shops, cafes, and restaurants featured Taylor-themed offerings such as Blank Space chocolates, Shake It Off confetti creations, and Enchanted teas. Some businesses even created their own friendship bracelets, a staple of the Taylor Swift fan experience, adding to the vibrant atmosphere.

The community spirit among Swifties was palpable, with fans trading handmade friendship bracelets, a cherished part of the Taylor Swift concert experience. Lauren Stenhouse, owner of Coro The Chocolate Cafe, reported a record weekend, selling over 100 bespoke Taylor-inspired chocolate fondue boards. "It's been unreal. That's been our best weekend since we have opened," she shared, noting the positive impact on her small business. The influx of fans brought unprecedented motivation and excitement, transforming what could have been challenging times into a memorable and profitable experience. The cafe was bustling with Swifties exchanging bracelets and creating a warm, communal environment.

Claire Meikle, general manager of The Alchemist, echoed similar sentiments, describing the bar filled with excited fans adorned in sequins and glitter. Many international fans from the US and Canada chose to enjoy their Taylor Swift experience in Scotland, citing exorbitant ticket prices back home. The Alchemist responded to the Swiftie invasion by distributing handmade friendship bracelets with certain drinks, though demand quickly outpaced supply. "It was a great fun weekend," Meikle remarked, highlighting the sense of camaraderie and shared joy among fans and businesses alike. The Eras Tour not only delivered unforgettable performances but also invigorated Edinburgh’s local economy and fostered a strong sense of community.