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ixing music is an art, and one of the most essential tools for achieving clarity in a mix is the equalizer (EQ). One technique, in particular, known as subtractive EQ, can work wonders for cleaning...
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Sampling has been a cornerstone of modern music production, allowing producers to reimagine and breathe new life into old tracks. Whether you're producing hip-hop, EDM, or any genre, knowing how to...
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October 1, 2024
Studio One by PreSonus is an incredibly powerful DAW (Digital Audio Workstation) that offers a variety of tools to streamline your music production workflow. However, like many DAWs, getting the...
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Crash cymbals often get buried in the mix, especially when using complex miking techniques like Glyn Johns, which balances close mics with overheads. While re-recording with higher cymbals may be a...
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When working with MIDI in Ableton, one might notice that although MIDI clips can send program changes, most of Ableton's native plugins don’t seem to respond to these changes effectively. This can...
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September 21, 2024
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Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of fans flocked to cafes, bars, and tourist attractions, with the city’s hospitality industry experiencing a significant surge in sales over the weekend. The three-night stint at Murrayfield Stadium had an "unbelievable impact" on the city, inspiring the Edinburgh Taylored Taste Trail. Shops, cafes, and restaurants featured Taylor-themed offerings such as Blank Space chocolates, Shake It Off confetti creations, and Enchanted teas. Some businesses even created their own friendship bracelets, a staple of the Taylor Swift fan experience, adding to the vibrant atmosphere.
The community spirit among Swifties was palpable, with fans trading handmade friendship bracelets, a cherished part of the Taylor Swift concert experience. Lauren Stenhouse, owner of Coro The Chocolate Cafe, reported a record weekend, selling over 100 bespoke Taylor-inspired chocolate fondue boards. "It's been unreal. That's been our best weekend since we have opened," she shared, noting the positive impact on her small business. The influx of fans brought unprecedented motivation and excitement, transforming what could have been challenging times into a memorable and profitable experience. The cafe was bustling with Swifties exchanging bracelets and creating a warm, communal environment.
Claire Meikle, general manager of The Alchemist, echoed similar sentiments, describing the bar filled with excited fans adorned in sequins and glitter. Many international fans from the US and Canada chose to enjoy their Taylor Swift experience in Scotland, citing exorbitant ticket prices back home. The Alchemist responded to the Swiftie invasion by distributing handmade friendship bracelets with certain drinks, though demand quickly outpaced supply. "It was a great fun weekend," Meikle remarked, highlighting the sense of camaraderie and shared joy among fans and businesses alike. The Eras Tour not only delivered unforgettable performances but also invigorated Edinburgh’s local economy and fostered a strong sense of community.
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