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At exactly 12:12 a.m. Tuesday, Taylor Swift revealed her 12th studio album, The Life of a Showgirl, via her official website. The announcement came as a countdown timer hit zero, setting off a wave of excitement among Swifties who have been speculating about the pop icon’s next era.
While Swift hasn’t shared the album’s release date, her site confirms vinyl editions will ship before October 13, and preorders are already open for a Portofino orange glitter vinyl variant and a special cassette edition.
Fans had been piecing together hints for days. On Monday, Taylor Nation — the official arm of Swift’s marketing team — posted a TikTok slideshow of 12 images, each featuring Swift in orange, captioned: “Thinking about when she said ‘See you next era.’”
The color choice seemed deliberate, and fans quickly linked it to a post from the popular New Heights podcast — hosted by Swift’s boyfriend and Kansas City Chiefs tight end Travis Kelce and his brother, retired Philadelphia Eagles center Jason Kelce. Their teaser, an orange image with a mysterious silhouette, went live 12 minutes before the Taylor Nation post, fueling speculation of a coordinated reveal.
Early Tuesday, New Heights confirmed Swift as the upcoming episode’s guest. A teaser video showed her dramatically pulling the blurred album artwork from a briefcase, mirroring the version displayed on her website.
How to Watch or Listen:
The Life of a Showgirl will be Swift’s first album since The Tortured Poets Department in 2024, which she announced during the Grammys and released in the midst of her record-breaking Eras Tour. The tour grossed over $2.2 billion across five continents, making it the highest-grossing tour in history.
This release also marks Swift’s first project since purchasing her entire back catalog from Shamrock Capital earlier this year — the latest chapter in her years-long battle to regain control of her music following Scooter Braun’s 2019 acquisition of her early masters.
In the meantime, Swift has been re-recording her first six albums under the “Taylor’s Version” banner, each release packed with unreleased “from the vault” tracks and hidden Easter eggs. So far, she’s released four re-recordings — Fearless (Taylor’s Version), Red (Taylor’s Version), Speak Now (Taylor’s Version), and 1989 (Taylor’s Version) — all debuting at No. 1.
Details about The Life of a Showgirl’s tracklist and collaborators remain under wraps, but Swift’s flair for thematic visuals and Easter eggs suggests fans can expect a fully realized era. With an imminent podcast appearance and special-edition merch already on sale, the countdown to Swift’s next chapter has officially begun.
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