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Show Me The Money: South Korea’s No. 1 Rap Competition

April 10, 2023

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WONHO: Rising Success After Departure From Monsta X

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BMI’s Court Case Win Helps Songwriters in the Live Music Industry

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Songwriters, composers, and publishers have long been underpaid when it comes to the live concert industry. However, a successful court case may be the first step to changing that.....

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How Has Social Media and Music Platforms Influenced and Evolved Music Creators?

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Society has always placed a high value on music. As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business....

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The 24th Annual Latin Grammy Awards Put The Spotlight On Songwriters

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The Latin GRAMMY Awards are changing it up this year for songwriters! On March 21, 2023, The Latin Recording Academy released a press release announcing various additions and changes to the awards...

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Meet NewJeans: The K-Pop Group Taking the World by Storm

March 22, 2023

Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..

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Max Martin: Why a Pop-Hit Songwriter and Producer Created a Musical

March 31, 2023

Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....

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MANILA GREY: Vancouver's Rising R&B Duo

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How did Miley Cyrus’ Heartbreak Song “Flowers” Break the Spotify Record?

March 17, 2023

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Men I Trust: Canada’s DIY Indie Band That Could Be Your New Favourite

March 4, 2023

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Basics For Building an At-Home Recording Studio

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Facing the Music: Legal Challenges With AI and Copyright Laws

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Taylor Swift Breaks YouTube Records With ‘New Heights’ Podcast Debut

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Taylor Swift’s appearance on Travis and Jason Kelce’s New Heights podcast drew 1.3M live viewers, breaking YouTube records and sparking buzz with details about her new album The Life of a Showgirl.

Taylor Swift’s Podcast Debut Shatters Records

Pop’s biggest showgirl just pulled off one of YouTube’s biggest moments. On Wednesday, Taylor Swift joined Travis and Jason Kelce’s New Heights podcast, and fans showed up in record-breaking numbers.

According to YouTube, the livestream peaked at 1.3 million concurrent viewers, the most ever for a podcast since the platform launched its dedicated podcast hub in 2023. Jason Kelce even joked about the number on X (formerly Twitter), writing: “I mean this video being 1.3 million views is the epitome of numerology,” referencing Swift’s famous lucky number 13.

A Swift Surge Across Platforms

The impact wasn’t limited to YouTube. Spotify reported that the episode quickly became one of the highest-performing podcasts of the past year, with female listenership jumping by more than 600% in just one day.

It’s clear why fans flocked to the episode: Swift not only discussed her romance with Kansas City Chiefs star Travis Kelce and reflected on her record-breaking Eras Tour, but also revealed major details about her upcoming album.

Inside The Life of a Showgirl

During the conversation, Swift officially introduced her 12th studio album, The Life of a Showgirl, unveiling its cover art, tracklist, and release date.

She described the project as a more vibrant, carefree turn in her career:

“[The album is] a lot more upbeat, and it’s a lot more fun pop excitement … My main goals were melodies that were so infectious, you’re almost angry at it. We’ve made songs that I’m so proud of.”

With Swift balancing milestones like reclaiming her masters, finishing her historic tour, and now preparing one of her most highly anticipated albums, it’s no surprise her New Heights debut became a record-setting cultural event.

Taylor Swift Breaks YouTube Records With ‘New Heights’ Podcast Debuttaylor-swift-breaks-youtube-records-with-new-heights-podcast-debutMuhammad SiddiquiAug 19, 2025Taylor Swift’s appearance on Travis and Jason Kelce’s New Heights podcast drew 1.3M live viewers, breaking YouTube records and sparking buzz with details about her new album The Life of a...