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BET CEO says network has 'suspended' Soul Train and Hip-Hop Awards

August 11, 2025

The Soul Train Awards and Hip-Hop Awards, two cornerstone events celebrating Black music and culture, have been suspended by BET. The news was confirmed by BET CEO Scott Mills in an interview with...

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GloRilla Goes Gospel: Why Her Kirk Franklin Collab Is Causing a Ruckus

August 11, 2025

When Memphis rapper GloRilla's October 2024 debut album Glorious, one track left everyone talking; "Rain Down on Me," featuring gospel heavyweights Kirk Franklin, Maverick City Music, Kierra...

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Machine Gun Kelly Reveals Taylor Swift’s Candid Super Bowl Moment as Chiefs’ Dreams Crumbled!

August 11, 2025

When the Kansas City Chiefs' three-peat dreams collapsed at Super Bowl LIX, the real drama wasn't just on the field it was in Travis Kelce's VIP box where Taylor Swift and Machine Gun Kelly were...

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Jelly Roll, Jonas Brothers, & More Unite for Stand Up To Cancer’s Nashville Debut Special!

August 10, 2025

In a powerful fusion of music and philanthropy, some of today’s most celebrated artists are stepping onto the stage not just to perform, but to make a difference. Stand Up To Cancer (SU2C) returns...

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A long time coming,’ Canadian artists applaud first-ever Latin category in 2026 Juno Awards

August 10, 2025

The Juno Awards are officially recognizing the powerful rise of Latin music in Canada. Starting in 2026, the annual awards ceremony will feature a brand-new category: Latin Music Recording of the...

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Laufey & Clairo Just Dropped the Hottest Swiftie Takes (Literally) with Battle Spicy Wings on ‘Hot Ones Versus’

August 7, 2025

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“I Hated Music”: Yvette Young Gets Candid About Burnout & Tour Pressures

August 7, 2025

Guitarist, songwriter, and frontwoman of Covet, Yvette Young, is known for her intricate tapping technique, genre-bending sound, that creates a calm presence. But in a new interview, the math rock...

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Is Contemporary Christian Music, CCM, Just Secular in Disguise?

August 7, 2025

A June 13, 2025, Baptist News Global article highlights the long-standing conflicts between traditional Black gospel music and contemporary Christian music (CCM), which are exacerbated by racial...

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What Really Led to Zak Starkey’s Confusing ‘Firing’ from The Who

August 7, 2025

In April 2025, The Who unexpectedly fired long‑time drummer Zak Starkey during a Royal Albert Hall show, reportedly over performance issues. Starkey, son of Beatles legend Ringo Starr, had been...

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MTV VMAs snubs and shocks: See who was left out of nominations

August 7, 2025

The 2025 MTV Video Music Award nominations have been announced, boasting a diverse lineup with 33 first-time nominees. Pop icons Taylor Swift and Beyoncé even earned artist of the year nods without...

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Can a Christian Rapper Go Viral Without Compromise? DC3 Just Did

August 7, 2025

From church pews in Northampton to crowds in Zimbabwe, DC3 is more than just a popular TikTok artist; he is a devout musician who is setting a new standard for UK rap. Through ingenious videos...

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KATSEYE Makes History at Lollapalooza 2025 With Record-Breaking Festival Debut

August 7, 2025

Under the blazing Chicago sun, HYBE’s rising stars KATSEYE and BOYNEXTDOOR didn’t just perform at Lollapalooza—they owned it. From viral on-stage chemistry to career-defining sets, the two groups...

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Snapchat Announces a $100,000 Monthly Grant for Artists

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Photo: How to Geek

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform. Snapchat claims that through this fund, they want to recognize and support independent artists for their role in the entertainment space. The criteria for artist selection remains undisclosed, however, most likely Snapchat will analyze the artists’ level of engagement and choose the top-performing uploaders. Popular sounds will also be included in Snapchat Lenses to further increase exposure and potential for audience reach.

Currently, there are 2.7 billion videos created using the “Sounds” feature on Snapchat, resulting in more than 183 billion collective views. Thus, proving Snapchat’s key role as a distribution tool for music creators that wish to share their music globally and gain recognition.

Photo: Tubefilter

Although Snapchat claims to be driven by altruistic motivations, the Sounds Creator Fund is probably an attempt to compete with TikTok’s popularity. It is evident that music creators and artists have been a critical component of TikTok’s engagement and new user growth. TikTok has quickly amassed 1 billion global users in a short span while Snapchat only has 332 million users. Additionally, Snapchat is facing financial pressure as it revealed that it missed its financial forecast for the second quarter of 2022 despite already reducing it. Snapchat’s market cap is now at $16.1 billion, which is less than half of what it was at the start of 2022, and is only 12% of its peak market cap reported in September 2021. Hence, the Sounds Creator Fund may be a strategy employed to replicate TikTok’s success.

Snapchat Announces a $100,000 Monthly Grant for Artistssnapchat-announces-a-100-000-monthly-grant-for-artistsSrushti Patel |Aug 19, 2022Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...