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Jhené Aiko Embarks on the Magic Hour Tour: A Celebration of Resilience and Artistic Collaboration

March 27, 2024

In the dynamic world of contemporary R&B, few artists possess the ethereal quality and lyrical depth of Jhené Aiko Efuru Chilombo. Known for her soulful voice and introspective songwriting, Aiko...

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SZA's "Saturn": Chart-Topping Success and Insight into Her Songwriting Process

March 22, 2024

In the ever-evolving world of R&B music SZA stands as a beacon of innovation. Her latest single, "Saturn," marks a significant milestone in her illustrious career. Debuted during the 2024 Grammy...

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The Rap Challenge of Drill Beats: Why Cardi B Didn't Release Ice Spice 'Munch' Remix

March 20, 2024

Drill beats, with their gritty textures and relentless rhythms, represent one of these challenging frontiers. Cardi B's recent experience with recording a verse for a remix of Ice Spice's "Munch"...

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Ariana Grande's Lyrical Odyssey: Love and Loss in 'Eternal Sunshine'

Ariana Grande has once again captured the spotlight with her latest album, "Eternal Echoes." This time, Grande embarks on a deeply personal journey, weaving her narrative through the thematic...

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Ludwig Göransson’s Oscar Triumph: Crafting Oppenheimer's “Unplayable” Score

March 14, 2024

In the grand auditorium of dreams, Ludwig Göransson clutched the Oscar statuette for Best Score, a testament to his monumental contribution to Christopher Nolan’s Oppenheimer. This win adds another...

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The TikTok-UMG Standoff: A Battle Over Music Rights and Its Ripple Effects

March 10, 2024

Universal Music Group (UMG), the world’s largest music company, has withdrawn its catalog from TikTok, the leading platform for music promotion...

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Jimin's Historic Billboard Hot 100 Triumph: Elevating K-Pop to New Heights on the Global Stage

March 7, 2024

lmost one year ago, BTS's Jimin etched his name in the hall of music history by becoming the first South Korean soloist to clinch the number one spot on Billboard’s Hot 100 chart with his hit single..

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The Mick Gordon Controversy: A Symptom of Deeper Issues in the Video Game Industry

March 6, 2024

the composer behind the critically acclaimed soundtracks of Doom (2016) and Doom Eternal, has come forward with serious allegations against Bethesda, Id Software, and specifically, Id Software...

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"Laufey: Bridging Generations with Jazz's New Groove"

March 1, 2024

In an era where pop and electronic music dominate the charts, Icelandic singer, songwriter, and multi-instrumentalist Laufey has emerged as an unexpected champion of jazz for Gen Z listeners...

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The K-Pop Wave Continues: March 2024's Exciting Comebacks and Anticipated Debuts

February 29, 2024

March 2024 is set to be an exhilarating month for K-Pop fans around the globe, with a lineup that promises both the return of beloved artists and the introduction of fresh faces to the music scene....

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Beyoncé Embarks on a New Journey with "Renaissance" Act II

February 28, 2024

This time, the buzz is all about her latest musical venture—a dive into country music with her new album "Renaissance" Act II. Announced during a Super Bowl for Verizon, the album marks a ....

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The Weight Behind the Power of Aretha Franklin's "Respect"

February 24, 2024

‍In the annals of music history, songs that have sparked as much cultural resonance and transformation as Aretha Franklin's rendition of "Respect" are unique to say the least. Originally written....

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Snapchat Announces a $100,000 Monthly Grant for Artists

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Photo: How to Geek

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform. Snapchat claims that through this fund, they want to recognize and support independent artists for their role in the entertainment space. The criteria for artist selection remains undisclosed, however, most likely Snapchat will analyze the artists’ level of engagement and choose the top-performing uploaders. Popular sounds will also be included in Snapchat Lenses to further increase exposure and potential for audience reach.

Currently, there are 2.7 billion videos created using the “Sounds” feature on Snapchat, resulting in more than 183 billion collective views. Thus, proving Snapchat’s key role as a distribution tool for music creators that wish to share their music globally and gain recognition.

Photo: Tubefilter

Although Snapchat claims to be driven by altruistic motivations, the Sounds Creator Fund is probably an attempt to compete with TikTok’s popularity. It is evident that music creators and artists have been a critical component of TikTok’s engagement and new user growth. TikTok has quickly amassed 1 billion global users in a short span while Snapchat only has 332 million users. Additionally, Snapchat is facing financial pressure as it revealed that it missed its financial forecast for the second quarter of 2022 despite already reducing it. Snapchat’s market cap is now at $16.1 billion, which is less than half of what it was at the start of 2022, and is only 12% of its peak market cap reported in September 2021. Hence, the Sounds Creator Fund may be a strategy employed to replicate TikTok’s success.

Snapchat Announces a $100,000 Monthly Grant for Artistssnapchat-announces-a-100-000-monthly-grant-for-artistsSrushti Patel |Aug 19, 2022Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...