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Remi Wolf Unveils "Motorcycle" Featuring Stellar Collaborations

June 23, 2024

Remi Wolf, known for her vibrant and eclectic musical style, has released a new single titled "Motorcycle," featuring the talents of Kenny Beats, Leon Michels, and The Dap-Kings. Released on...

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Lava La Rue Announces Debut Album ‘STARFACE’

June 23, 2024

Lava La Rue, former Dork cover star and acclaimed London-based artist, has announced the release of their debut album, STARFACE, set to drop on June 21st, 2024, via Dirty Hit. This announcement is...

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Welcome to 'The Sweater Club' – Jelani Aryeh’s Sophomore Triumph

June 23, 2024

Jelani Aryeh’s highly anticipated album, The Sweater Club, dropped today, delivering exactly what fans have been eagerly awaiting. At 24, the San Diego native has already taken the indie-pop world...

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Sony Music to acquire Queen catalogue for £1 billion

June 23, 2024

Sony Music's recent announcement to acquire the majority of Queen's music catalogue, along with various other rights, signifies a monumental deal valued at approximately £1 billion...

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Rema Kicks Off 2024 with Explosive New Track “Benin Boys” Featuring Shallipopi

June 23, 2024

Nigerian superstar Rema has made an electrifying return with his new track, "Benin Boys," marking his first musical release of 2024. This collaboration with Shallipopi is a significant moment for...

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Alicia Keys: The Soulful Songstress and Her Musical Journey

June 23, 2024

Alicia Keys, born Alicia Augello Cook on January 25, 1981, in New York City, is an artist whose influence and talent have transcended musical genres and generations. With her powerful voice...

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Armaan Malik: The Melodic Maestro of Modern Indian Music

June 23, 2024

Armaan Malik, born on July 22, 1995, in Mumbai, India, is a name that resonates with melody, versatility, and youthful charm. As one of the most prominent voices in contemporary Indian music...

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Mitraz: The Rising Star of Indian Pop Music

June 23, 2024

In the ever-evolving landscape of Indian music, a new artist is making waves with his fresh sound and heartfelt lyrics. Mitraz, an emerging star in the Indian pop music scene, has captivated...

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George Strait Shatters US Concert Attendance Record at Kyle Field

June 23, 2024

Country music legend George Strait has once again demonstrated his unparalleled star power by breaking the record for the largest concert ever held in the United States. His recent performance at...

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Katy Perry Teases New Album with Single "Woman’s World"

June 22, 2024

Katy Perry is once again stirring excitement in the music world with the announcement of her upcoming single, "Woman’s World," heralding a new album that promises to continue her dynamic presence...

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Carrie Underwood Marks 50th Show of "Reflection: The Las Vegas Residency"

Carrie Underwood celebrated a major milestone in her illustrious career on June 1, as she performed her 50th show in the "Reflection: The Las Vegas Residency" at Resorts World Theatre. This...

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Inside Taylor Swift's feud with Charli XCX from song dig to ex-boyfriend connection

June 22, 2024

Charli XCX's latest album, BRAT, has garnered critical acclaim, yet it has also reignited rumors of a feud with Taylor Swift. Despite having opened for Taylor on her Reputation tour, Charli's new...

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Snapchat Announces a $100,000 Monthly Grant for Artists

Sabrina Carpenter’s Short n’ Sweet

Photo: How to Geek

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform. Snapchat claims that through this fund, they want to recognize and support independent artists for their role in the entertainment space. The criteria for artist selection remains undisclosed, however, most likely Snapchat will analyze the artists’ level of engagement and choose the top-performing uploaders. Popular sounds will also be included in Snapchat Lenses to further increase exposure and potential for audience reach.

Currently, there are 2.7 billion videos created using the “Sounds” feature on Snapchat, resulting in more than 183 billion collective views. Thus, proving Snapchat’s key role as a distribution tool for music creators that wish to share their music globally and gain recognition.

Photo: Tubefilter

Although Snapchat claims to be driven by altruistic motivations, the Sounds Creator Fund is probably an attempt to compete with TikTok’s popularity. It is evident that music creators and artists have been a critical component of TikTok’s engagement and new user growth. TikTok has quickly amassed 1 billion global users in a short span while Snapchat only has 332 million users. Additionally, Snapchat is facing financial pressure as it revealed that it missed its financial forecast for the second quarter of 2022 despite already reducing it. Snapchat’s market cap is now at $16.1 billion, which is less than half of what it was at the start of 2022, and is only 12% of its peak market cap reported in September 2021. Hence, the Sounds Creator Fund may be a strategy employed to replicate TikTok’s success.

Snapchat Announces a $100,000 Monthly Grant for Artistssnapchat-announces-a-100-000-monthly-grant-for-artistsSrushti Patel |Aug 19, 2022Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...