February 23, 2023
Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece
Read more.png)
February 23, 2023
HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.
Read more
February 21, 2023
Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe
Read more
February 21, 2023
Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...
Read more
February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
Read more
February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
Read more
February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
Read more
February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
Read more.png)
February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
Read more.png)
February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
Read more
February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
Read more
February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
Read more.png)
When Saweetie hit the mic with her usual sparkle and sass, fans expected bops, but what they didn’t expect was boffum. Yes, boffum. The internet has been shaken, stirred, and straight-up meme-ified by this chaotic yet iconic moment, and honestly? It’s giving viral queen behavior.
What Even Is “Boffum”?
If you’ve been living under a WiFi-deprived rock, “boffum” is Saweetie’s now-infamous pronunciation of “both of them” in a freestyle that hit TikTok like a meteor of meme magic. In her signature Bay Area drawl, she casually drops, “I want boffum,” and suddenly, the entire internet collectively screamed, “SAME.”
Boffum isn’t just a word anymore, it’s a mood, a vibe, a lifestyle. You want pizza and tacos? Boffum. You like blondes and brunettes? Boffum. You’re crushing on two people at once? Boffum energy. Saweetie just gave us the vocabulary to live our most extra lives.
The Freestyle Heard ‘Round the World
During an off-the-cuff rap session, Saweetie delivered bars that were smooth, spicy, and sprinkled with Gen Z absurdism. But it was the boffum bar that took off like a jet powered by Fenty Gloss Bombs and Hot Cheeto dust. TikTokers ran with it, remixing, duetting, and even creating their own boffum challenges. Even your cousin’s cat has probably used it in a caption by now.
Why This Hit So Hard
Let’s be real, half of Saweetie’s charm is her effortless humor and meme-queen energy. But “boffum” tapped into something deeper. It’s unserious in the best way, and that’s exactly what the internet needed. In an age where everyone’s either too deep in their feelings or faking enlightenment with a crystal and a ring light, Saweetie came through with unfiltered chaos, and we loved her for it.
Merch, Memes, and Main Character Moments
Within days, fan art, t-shirts, and even playlists titled “boffum” flooded socials. You’re not a true internet citizen until you’ve said “boffum” out loud and immediately laughed at yourself for it. Brands haven’t jumped on it yet, but we’re one ironic tweet away from “Boffum Burgers” or a “Saweetie x Bojangles” collab. Manifesting.
Conclusion: Saweetie Did What Needed To Be Done
Saweetie once said, “Icy girls don’t cry”, and apparently, they also boffum. In one word, she reminded us that being ridiculous is a form of self-expression, that TikTok is the real A&R of 2025, and that sometimes the most iconic moments come from not taking yourself too seriously.
.png)
