February 24, 2024
IU, South Korea's beloved singer-songwriter and actress, has once again captivated the hearts of fans worldwide with the release of her sixth mini-album, "The Winning."
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February 21, 2024
The race for the Best Original Score at the 96th Academy Awards is diverse and compelling to say the least. This year's nominees have painted aural landscapes that are integral to the success of....
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February 19, 2024
The Mariah Carey Masterclass, aptly titled "The Voice as an Instrument," promises an intimate look into the artistry behind the iconic singer and songwriter's success. Mariah Carey begins the class...
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February 16, 2024
In an era where the global music landscape continually evolves, few artists have managed to redefine their musical and personal journey as profoundly as Shakira. With the announcement of her...
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February 12, 2024
Spotify's upcoming overhaul of its royalties model marks a significant shift in the way the streaming giant compensates artists, aiming to funnel more earnings towards more popular artists, labels...
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February 9, 2024
Tracy Chapman's "Fast Car" is not just a song; it's a cultural phenomenon that transcends its initial release. Its ascent to global acclaim was catalyzed by a pivotal moment: Nelson Mandela's 70th...
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January 29, 2024
The U.S. music scene has been captivated by the African music craze, and at the forefront is Tyla, a young South African singer whose song "Water" has taken the world by storm...
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January 28, 2024
Understanding music publishing is crucial for artists looking to make their music a viable long-term career. This comprehensive guide explores the intricacies of music publishing and how it can...
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January 28, 2024
Navigating the world of music royalties can be daunting, especially for independent artists and newcomers. Songtrust has emerged as a popular solution, favored by a range of artists from beginners...
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January 27, 2024
Rick Rubin, a legendary music producer, is known not just for his exceptional work in the music industry but also for his profound insights into creativity and personal growth...
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January 23, 2024
ntroductionIn the ever-evolving landscape of music education, Nas' Masterclass emerges as a beacon for those intrigued by the art of hip-hop. Nas, a figure synonymous with lyrical finesse...
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January 22, 2024
Songwriting and Inspiration: Post Malone often draws inspiration from his personal experiences, emotions, and the world around him. His songwriting process can start with a concept, a feeling...
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The 2025 MTV Video Music Award nominations have been announced, boasting a diverse lineup with 33 first-time nominees. Pop icons Taylor Swift and Beyoncé even earned artist of the year nods without releasing music videos during the eligibility period (June 20, 2024 – June 18, 2025). Bruno Mars racked up 11 nominations — all for collaborations — second only to Lady Gaga.
But amid the celebration, a number of major music videos failed to make the cut, leaving fans and industry watchers scratching their heads.
Despite racking up over 32 million views, the cross-genre hit All The Way — blending rap from breakout star BigXthaPlug with rising country talent Bailey Zimmerman — was completely overlooked. Its strong viewership and genre-crossing appeal seemed like a natural fit for a nomination, but it didn’t land a single nod.
Mariah the Scientist’s Burning Blue has pulled in 21 million views in just three months, making it one of the fastest-rising R&B visuals of the year. Still, the acclaimed video — praised for its sleek direction and emotional resonance — received no recognition from MTV.
Lisa of Blackpink fame did earn one nomination for her collaboration Born Again with Doja Cat and Raye in the best K-pop category. But many expected more, especially given her high-profile collaborations this year:
Despite their popularity, neither video found space in the best collaboration category.
While The Weeknd earned several nods for Timeless and Hurry Up Tomorrow, another hit from his latest album, Dancing in the Flames, was left in the cold. The cinematic video — shot on an iPhone 16 Pro — features a surreal sequence in which The Weeknd is hit by a semitruck and miraculously recovers. With 70 million YouTube views, its omission feels particularly glaring.
Kesha’s much-discussed comeback era hasn’t yet been embraced by MTV. Her self-directed Boy Crazy, released in June, sparked social media buzz for its unapologetic feminist message. And Joyride, an action-packed November 2024 release featuring desert chases and campy shootouts, showcased her flair for spectacle. Both videos, however, went unrecognized.
The 2025 VMAs clearly aimed for broad representation — but even with dozens of new names in the mix, some of the year’s most compelling music videos were overlooked. Whether these omissions are due to stiff competition or shifting industry tastes, they’ve sparked a conversation about what it takes to make the cut in an era when viral reach and artistic ambition don’t always guarantee awards-show recognition.
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