February 23, 2023
Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece
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February 23, 2023
HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.
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February 21, 2023
Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe
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February 21, 2023
Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...
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February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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LE SSERAFIM Hits 1 Billion Spotify Streams in 2025, serving Records and Receipts
In a year where streaming milestones are harder to hit than that high note in ANTIFRAGILE, LE SSERAFIM has officially crossed 1 billion Spotify streams in 2025. The self-proclaimed fearless queens of fourth-gen K-pop aren’t just making noise, they’re setting the tone for the entire industry, and they’re doing it with a level of confidence that borders on magnetic.
This isn’t just another “look what we did” headline. It’s a sign of dominance. Spotify is a global battlefield where countless artists fight for attention, and yet LE SSERAFIM has managed to command streams like a main character running the plot. Their sound, sleek, modern, and unapologetically experimental, has carved them a space where trend-chasing feels irrelevant. Instead, they’re creating the trends everyone else scrambles to copy.
2025 has felt like one long encore for the group. Their releases have been not just songs, but cultural moments, each one met with explosive online reactions, TikTok dance challenges, and fan-made edits that spread like wildfire. Their stages aren’t just performances, they’re spectacles; every move, every look, every beat feels engineered to make you hit replay. It’s this dual mastery of music and visual storytelling that’s transformed casual listeners into loyal followers.
Their brand of artistry blends grit with glamour, a tightrope walk that could go wrong in lesser hands, but LE SSERAFIM has made it their signature. They lean into confidence not as a marketing angle, but as a philosophy. In an industry where perfection is often polished to the point of sterility, they’re selling something real, ambition, personality, and a refusal to shrink themselves for anyone.
The numbers are impressive, sure, but the cultural footprint is even bigger. They’ve sparked trends in fashion with their unapologetically bold stage fits. They’ve dominated timelines with fancams that go viral hours after a performance. And they’ve managed to make every fan feel like part of a bigger movement, one built on energy, inclusivity, and a shared hunger for more.
One billion streams in a single year isn’t just a flex, it’s a warning shot to the competition. LE SSERAFIM isn’t here to play it safe. They’re here to claim their place as one of K-pop’s defining forces, and if the past year is anything to go by, we’ve only seen the opening credits. The rest of this story? It’s going to be on repeat.
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