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A Five-Year Journey Culminates in 'Push N Shuv'
The lead single, “Push N Shuv,” is a track that Lava La Rue wrote five years ago, pre-COVID, at the age of 21. Reflecting on the song's journey, Lava shares, “I wrote ‘Push N Shuv’ 5 years ago before COVID (the vocals you hear on the song are still my 21-year-old voice) and I knew when I wrote it in 2019 that if I made an album, that’s what I wanted it to sound like. It’s literally been years in the making and honing in on that sound and it only feels fitting that this is the song that I announce the album with.”
The single, produced by Karma Kid (known for his work with Dua Lipa, Aminé, and Shygirl), pays affectionate homage to iconic ‘80s new-wavers Tom Tom Club. It features a bubbly funk groove reminiscent of “Genius of Love,” with colorful instrumentals including flute loops, old-school synths, subtle horns, and an active bass line anchoring the track’s tumultuous romance.
Visual and Sonic Extravaganza
Accompanying the single is a vibrant music video co-directed by Lava La Rue and Claryn Chong, produced by MrMr Films. The video embraces a ‘70s/‘80s aesthetic, evoking infomercials and late-night talk shows through a retro-grainy lens. It culminates with Lava’s STARFACE alter ego donning a helmet and reaching out towards a spaceship, hinting at a continuing story with a “TO BE CONTINUED” message.
The Concept Behind STARFACE
STARFACE is a conceptual psychedelic sci-fi romance album that follows the journey of a gender-fluid musical space alien sent to Earth to study human self-destructiveness. This thematic exploration adds depth to the album, promising an immersive experience beyond conventional music storytelling.
Lava La Rue describes STARFACE as their most personal and ambitious project to date, bridging their past and future musical identities. The album is expected to resonate with fans of alternative indie and psychedelic rock, featuring collaborations with artists such as Cuco, Audrey Nuna, and tendai.
Lava La Rue's Artistic Evolution
Lava La Rue's artistic vision extends beyond music; they have directed creative projects for the Tate Modern, headed talks at the BFI, and creatively directed a live TV performance for the 2023 Brit Awards.
With STARFACE, Lava La Rue is set to embark on an epic sci-fi-inspired adventure, exploring what it means to be human through a diverse range of genres, from funk and dance to alt-rock. This debut album marks a significant milestone in their career, signaling their arrival as a major force in the music industry.
