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Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

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How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Why Jay-Z Was Named The #1 Rapper Of All Time

February 23, 2023

Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s

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Behind Kaytranada’s Unique Sound

February 18, 2023

Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has

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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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Laufey's "From the Start": A TikTok-Propelled Success Story

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In the rapidly evolving landscape of the music industry, the power of social media platforms in catapulting songs to unprecedented fame is undeniable. Laufey's hit single "From the Start" stands as a shining example of this phenomenon, achieving remarkable success thanks to its viral journey on TikTok. 

"From the Start" holds the essence of a memorable melody that imprints itself on listeners' minds. Laufey's emotive vocals, coupled with the song's catchy tune, create an irresistible sonic combination that resonates deeply. This sonic appeal forms the foundation upon which the song's TikTok success was built.

The song's breakthrough on TikTok was more than just a chance occurrence; it was a convergence of factors that led to its viral fame. Users on the platform identified with the relatable lyrics and emotion-infused melody, making it a prime candidate for use in their videos. 

Laufey's "From the Start" is a testament to the shifting dynamics of the music industry, where platforms like TikTok can ignite unprecedented success. The song's viral journey, driven by relatability, emotional resonance, and engagement, showcases how artists can leverage the digital landscape to reach new heights. "From the Start" has not only conquered the charts but also exemplified the symbiotic relationship between artists, their creations, and the platforms that amplify their reach in this digital age.

Laufey's "From the Start": A TikTok-Propelled Success Storylaufeys-from-the-start-a-tiktok-propelled-success-storyMizan AhmedAug 15, 2023In the rapidly evolving landscape of the music industry, the power of social media platforms in catapulting songs to unprecedented fame is undeniable. Laufey's hit single "From the Start"