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Legendary singer-songwriter Taylor Swift has captivated the world with her haunting lyrics and infectious melodies. Behind her numerous chart hits lies an intriguing songwriting process.....
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May 18, 2023
Kiana Ledé has been rocking in the R&B scene and her latest single “Jealous” continues this trend. The other day, Sonical.ly had the chance to sit down and talk with Ledé about her musical journey.
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May 18, 2023
Anyone within the hip-hop scene knows the name, DJ Khalil. He gained popularity for both his music-producing and DJing skills. The other day, Sonical.ly had a chance to sit down and talk with DJ Khal
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May 7, 2023
Copyright infringement cases are very much on the rise in the music industry. Recently, Ed Sheeran was on the receiving end of one. Fortunately for him and the music industry as a whole, he won. Who
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April 28, 2023
Artificial Intelligence (aka AI) is not a new thing. It has been used for various purposes like social media algorithms and Siri on your phone. However, for the first time, AI is being used in
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April 28, 2023
From Kidz Bop idol to R&B and pop singer, Kiana Ledé has fully planted herself within the music industry. The release of her latest single “Jealous” featuring Ella Mai adds to her growing achievements
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April 23, 2023
In the past few years, the K-pop culture has experienced a number of suicides, which has devastated the Korean entertainment industry. Sulli from f(x), Jonghyun from SHINee, Goo Hara from KARA, and
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April 20, 2023
Since SZA has released her latest album ‘SOS’, it has made a lot of buzz in the music industry. The album has received positive reviews for its combination of R&B, pop, and hip-hop and featured.....
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April 20, 2023
With K-pop bands like BTS, BLACKPINK, TWICE, and SEVENTEEN, Korean music has been on the rise over the past ten years. But Korea’s music culture doesn’t stop there....
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April 8, 2023
In October 2019, member of the K-pop group Monsta X, WONHO, faced allegations of drug usage, resulting in his departure from the group. Fans were disheartened by the news of him leaving and wondered..
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April 1, 2023
Songwriters, composers, and publishers have long been underpaid when it comes to the live concert industry. However, a successful court case may be the first step to changing that.....
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Let’s be honest: when most pop stars go quiet, we assume they’re recharging in Bali, journaling in silk robes. Not Justin Bieber. Nah, he went into full stealth mode, dropped a random “SWAG” billboard in Times Square, and then boom, a 21-track fever dream titled Swag hit our playlists like a surprise FaceTime from your ex at 2:14 am.
So, what is Swag? A vibe. A therapy session. A lo-fi dad diary wrapped in auto-tuned lullabies and luxury-grade heartbreak.
This isn't “Baby” Bieber, or even Justin Justin. This is “I change diapers, drink green juice, and rap about spiritual growth,” Bieber. His vocals float in and out like a dream you almost remember. Think Sunday soul with a side of serotonin crash.
The production is so stripped, it’s practically naked: synths hum, drums whisper, and Bieber? He sings like he’s curled up on the floor of a walk-in closet wearing Yeezy socks and overthinking life.
“Dadz Love,” he really rhymed “bib” with “crib” and made it emotional. Oscar-worthy lullaby energy. “Therapy Session,” a voice memo turned breakup text. The most intimate thing since your phone accidentally switched to selfie cam. “Glory Voice Memo,” Unfiltered, unedited, unfazed. He literally said, “No hook, no problem.”
Gunna, Sexyy Red, Lil B, Marvin Winans… it’s like Justin invited the entire internet to his journal party. Somehow, the guest list slaps. It shouldn’t work. But it does.
Swag is not an album. It’s a sonic moodboard for millennial burnout and Gen-Z healing.
It’s the sound of a popstar who found peace, lost it again, and turned the spiral into a sound bath.
Don’t expect big choruses or arena anthems. Expect feelings. Expect weirdness. Expect raw, buttery vocals layered over bedroom beats and spiritual side quests.
Justin didn’t just release Swag. He soft-launched his entire inner life. And somehow, it works. It’s weird. It’s honest. It’s… swaggy.
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