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June 19, 2024
A new University of Ottawa study has revealed a stark disparity in the airplay of music by women, particularly racialized and trans artists, on commercial Canadian radio over the past decade...
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June 18, 2024
Billie Eilish has opened up about the emotional experience of performing her new song “The Greatest” for the first time. Her latest album, Hit Me Hard And Soft, was released on May 17, and Eilish...
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June 18, 2024
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June 18, 2024
Lana Del Rey has spoken out following her “fight” with “stalkers” in Paris. The singer was recently spotted having a heated exchange in the French capital, where she claimed someone was “following”...
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June 18, 2024
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June 18, 2024
As summer draws near, the race for the season's signature song heats up. Just when it seemed like Kendrick Lamar’s “Not Like Us” was poised to dominate, Billie Eilish has thrown her hat into the...
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June 18, 2024
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J-hope and GloRilla's "Killin' It Girl," a spectacular blend of K-pop flare and shameless hip-hop heat that has taken the world by storm, is this week's winner of the Best Collaboration of Summer 2025 award. The song, which was released at BTS' 12th anniversary, recently became the fastest Korean music video to gain one million views on YouTube in 2025. Lisa from Tyla x BLACKPINK, whose passionate R&B crossover song "When I'm With You" equally captivated viewers, came in second.
The Reasons Why GloRilla and J-hope Hit It This Summer
Successful Genre Fusion
By fusing GloRilla's strong rap delivery with the brightness of K-pop, the song pushes the limits of genres and unites fans from both sides in a single, electrifying moment.
Culture and Celebration
The song's release at BTS' milestone anniversary capitalized on a fan celebration, increasing its emotional effect and visibility.
Visual Chemistry
The lively visuals and endearing pair performance in the song video served as a fertile environment for fan edits, memes, and viral dance videos, all of which increased activity on TikTok and YouTube.
Insight
What You Can Do
Blend Unexpected Genres
Seek creative partners across genres—for instance, indie-electronic artists might find surprising synergy with rap or dance producers.
Release Strategically
Align releases with cultural moments or celebrations (like tour anniversaries, community spotlights, or milestones in fan fandoms).
Maximize Visual Storytelling
Even a minimalist video with strong presence and choreography can spark viral reactions—visual hooks are key on social platforms.
Leverage Playlist & Fan Pass-along
When fans feel represented or celebrated, they share. Use taglines or prompts that encourage remix, duet, or reaction formats.
Why Gen Z Finds It Appealing
Gen Z relies on bold expression, shared delight, and cross-cultural vitality. "Killin' It Girl" struck all those notes, combining a digital moment with a musical celebration. It proves that when time, artistry, and community come together, international recognition is possible.
Final Thoughts
The collaboration between J-hope and GloRilla is a pattern, not just a viral success. Cross-border fandoms can be reached by artists who are willing to celebrate occasions, cross cultural boundaries, and take ownership of their visual storytelling.
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