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Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

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How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Why Jay-Z Was Named The #1 Rapper Of All Time

February 23, 2023

Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s

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Behind Kaytranada’s Unique Sound

February 18, 2023

Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has

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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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IVE’s ‘Supernova Love’ Blew Up on TikTok, and Now We’re All Orbiting Their Era

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You’ve heard it. You’ve seen it. You’ve probably tried (and failed) to hit that head flick without dislocating something. Yes, we’re talking about the “Supernova Love” trend, the latest celestial-level chokehold IVE has on TikTok.

One second you’re scrolling, and the next you're fully hypnotized by a soundbite that feels like an alien transmission from a Y2K pop goddess. Spoiler alert: it is.

What Even Is This Sound and Why Is It So Addictive?

“Supernova Love” starts with “Oh, babe, I need that kind of love. A supernova glowin' the dark,” and it already has your brain glitching like Windows XP. The vocal layering? Spaced out. The beat drop? Not legal in some countries. The vibe? Intergalactic bad girl who journals in glitter ink.

IVE didn’t make a song, they made an aesthetic wormhole, and TikTok dove in headfirst.

The Trend: Dramatic Stares, Neck Snaps, and Existential Sparkle

Let’s be honest, the trend is giving the main character in a sci-fi teen drama who just discovered her powers. It’s all about the stare. The spin. The head tilted. The “I know something you don’t and I’m not going to explain it” face.

Bonus points if you film it in a school hallway, abandoned mall, or under blue LED lights like you’re about to levitate.

IVE’s Master Plan: Release a Song That Possesses People

“Supernova Love” isn’t just catchy, it’s strategically engineered for virality. The tempo switch? Built for edits. The chorus? Built for power-walking to your villain origin story. The bridge? Built for staring out of Ubers like you're in a French indie film.

The Lyrics? Weirdly Spiritual for a Banger

Lines like “Take me to the stars on paper wings, and we’ll fly until we reach the sun” hit way harder at 2AM when your group chat’s dry and your screen time is 11 hours. It’s motivational, but it makes it metaphysical.

It’s like the girlboss version of an astrology reading, vague, dramatic, and somehow exactly what you needed to hear.

Why It Works: Gen Z Doesn’t Want Relatable, They Want Ridiculous and Fierce

Let’s face it. We’re in our Delulu era. We don’t want realism. We want ✧ cosmic confidence ✧. “Supernova Love” is the soundtrack to becoming your own myth.

No one’s actually doing the trend in sweatpants and low energy. You dress up. You spin. You commit. Because this isn’t just a TikTok sound, it’s a transformation sequence.

Call to Action: Don’t Just Scroll, Supernova  Love Your Life

If you haven’t joined the trend yet, you’re late to the launch pad. Grab your phone, find some mood lighting, and stare at the camera like you’ve just destroyed a planet emotionally. Then post it. Manifest it. Become it.

Because at this point, you’re not vibing to the song, the song is vibing to you.

Conclusion: IVE Didn’t Drop a Song, They Dropped a Whole Planet-Sized Moment

“Supernova Love” didn’t just go viral, it rewired the TikTok algorithm. It’s bold, bizarre, and beautifully extra in every way. IVE once again proves they don’t follow trends, they throw glitter on gravity and make the internet spin.

And if you’re not already in their orbit, you will be. Just wait for the beat drop.