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Eventbrite Study Reveals Shift in Ticket-Buying Trends Among Music Fans

June 19, 2024

A recent study by Eventbrite has uncovered a notable shift in the behaviour of music fans, who are now purchasing concert tickets later than ever before. This trend was a key topic of discussion at...

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Why are female artists underplayed on Canadian radio?

June 19, 2024

A new University of Ottawa study has revealed a stark disparity in the airplay of music by women, particularly racialized and trans artists, on commercial Canadian radio over the past decade...

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Thousands of Swifties made 'unbelievable impact' on Edinburgh

June 19, 2024

Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of...

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Amazon Music Livestream: Showcasing Kendrick Lamar in "The Pop Out — Ken & Friends"

June 19, 2024

Amazon Music is set to enhance its live streaming offerings with an exciting event: "The Pop Out — Ken & Friends," featuring the acclaimed rapper Kendrick Lamar. Scheduled for Juneteenth in...

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The Black Keys' Management Shift: A New Chapter and Its Impact on the Live Music Sector

June 18, 2024

The Black Keys, the renowned rock duo, have recently made headlines with their decision to part ways with their long-time managers, Irving Azoff and Steve Moir. This significant change comes in the...

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Jhené Aiko: The Soulful Songstress of Contemporary R&B

June 18, 2024

Jhené Aiko Efuru Chilombo, known professionally as Jhené Aiko, has become a defining voice in contemporary R&B with her ethereal vocals, deeply personal lyrics, and genre-blending sound. Born on...

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Billie Eilish says she cried after performing ‘The Greatest’ for the first time

June 18, 2024

Billie Eilish has opened up about the emotional experience of performing her new song “The Greatest” for the first time. Her latest album, Hit Me Hard And Soft, was released on May 17, and Eilish...

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Billie Eilish responds to Lana Del Rey calling her the “voice of our generation”

June 18, 2024

Billie Eilish has responded to Lana Del Rey’s recent declaration that she is the “voice of our generation.” Eilish made a special surprise appearance during Del Rey’s headlining set at Coachella’s...

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Lana Del Rey has spoken out on her “fight” with “stalkers” in Paris: “Don’t follow me

June 18, 2024

Lana Del Rey has spoken out following her “fight” with “stalkers” in Paris. The singer was recently spotted having a heated exchange in the French capital, where she claimed someone was “following”...

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Howard University Revokes Sean “Diddy” Combs’ Honorary Degree Following Release of Cassie Assault Video

June 18, 2024

Howard University announced on Friday that it would revoke Sean “Diddy” Combs’ honorary degree, originally conferred in 2014, in light of recent revelations concerning the disgraced rapper and...

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Billie Eilish Joins the Race for the Song of the Summer with "Birds of a Feather"

June 18, 2024

As summer draws near, the race for the season's signature song heats up. Just when it seemed like Kendrick Lamar’s “Not Like Us” was poised to dominate, Billie Eilish has thrown her hat into the...

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The Decline of Pop and Club Music in the Era of Sadness

June 18, 2024

Pop and club music used to be the anthems of good times. From the infectious beats of the late '90s and early 2000s to the party-ready hits that defined the early 2010s, these genres once...

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IVE’s ‘Supernova Love’ Blew Up on TikTok, and Now We’re All Orbiting Their Era

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You’ve heard it. You’ve seen it. You’ve probably tried (and failed) to hit that head flick without dislocating something. Yes, we’re talking about the “Supernova Love” trend, the latest celestial-level chokehold IVE has on TikTok.

One second you’re scrolling, and the next you're fully hypnotized by a soundbite that feels like an alien transmission from a Y2K pop goddess. Spoiler alert: it is.

What Even Is This Sound and Why Is It So Addictive?

“Supernova Love” starts with “Oh, babe, I need that kind of love. A supernova glowin' the dark,” and it already has your brain glitching like Windows XP. The vocal layering? Spaced out. The beat drop? Not legal in some countries. The vibe? Intergalactic bad girl who journals in glitter ink.

IVE didn’t make a song, they made an aesthetic wormhole, and TikTok dove in headfirst.

The Trend: Dramatic Stares, Neck Snaps, and Existential Sparkle

Let’s be honest, the trend is giving the main character in a sci-fi teen drama who just discovered her powers. It’s all about the stare. The spin. The head tilted. The “I know something you don’t and I’m not going to explain it” face.

Bonus points if you film it in a school hallway, abandoned mall, or under blue LED lights like you’re about to levitate.

IVE’s Master Plan: Release a Song That Possesses People

“Supernova Love” isn’t just catchy, it’s strategically engineered for virality. The tempo switch? Built for edits. The chorus? Built for power-walking to your villain origin story. The bridge? Built for staring out of Ubers like you're in a French indie film.

The Lyrics? Weirdly Spiritual for a Banger

Lines like “Take me to the stars on paper wings, and we’ll fly until we reach the sun” hit way harder at 2AM when your group chat’s dry and your screen time is 11 hours. It’s motivational, but it makes it metaphysical.

It’s like the girlboss version of an astrology reading, vague, dramatic, and somehow exactly what you needed to hear.

Why It Works: Gen Z Doesn’t Want Relatable, They Want Ridiculous and Fierce

Let’s face it. We’re in our Delulu era. We don’t want realism. We want ✧ cosmic confidence ✧. “Supernova Love” is the soundtrack to becoming your own myth.

No one’s actually doing the trend in sweatpants and low energy. You dress up. You spin. You commit. Because this isn’t just a TikTok sound, it’s a transformation sequence.

Call to Action: Don’t Just Scroll, Supernova  Love Your Life

If you haven’t joined the trend yet, you’re late to the launch pad. Grab your phone, find some mood lighting, and stare at the camera like you’ve just destroyed a planet emotionally. Then post it. Manifest it. Become it.

Because at this point, you’re not vibing to the song, the song is vibing to you.

Conclusion: IVE Didn’t Drop a Song, They Dropped a Whole Planet-Sized Moment

“Supernova Love” didn’t just go viral, it rewired the TikTok algorithm. It’s bold, bizarre, and beautifully extra in every way. IVE once again proves they don’t follow trends, they throw glitter on gravity and make the internet spin.

And if you’re not already in their orbit, you will be. Just wait for the beat drop.