February 23, 2023
Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece
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February 23, 2023
HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.
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February 21, 2023
Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe
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February 21, 2023
Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...
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February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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When ILLIT dropped “Billyeoon Goyangi,” they probably didn’t expect to turn TikTok into one giant dance floor, but here we are, thousands of creators spinning, twirling, and body-rolling like their lives depend on it. The title translates to “borrowed cat,” a Korean metaphor for acting shy and reserved, but the irony is delicious: the song is anything but timid. Instead, it’s a house-infused confidence bomb, the kind of track that makes you want to leave your social awkwardness at the door and two-step into a whole new personality.
Since its teaser release back in May, “Billyeoon Goyangi” has evolved from a quirky K-pop drop into a fully-fledged social media monster. TikTok has practically adopted it as the soundtrack to joy, with over 41,000 videos, and counting, flooding the platform. The #DoTheDance challenge, which started as a cute choreography snippet in the MV, has morphed into a global movement. From high school gym floors in Seoul to parking lots in LA, creators are busting out the signature spins, pointing fingers, and hair flips like they’re auditioning for the ILLIT Cinematic Universe.
It’s not just the beat that’s addictive, the visuals from the music video have become aesthetic inspo across the app. We’re talking midnight bike rides under neon lights, rooftop hangouts with galaxy-core skies, and school-uniform chaos that somehow manages to feel both nostalgic and futuristic. TikTokers are recreating these scenes shot-for-shot, proving that K-pop isn’t just music, it’s a whole visual lifestyle package that fans will happily cosplay.
The TikTok hype hasn’t just stayed online. It catapulted ILLIT into real-world success, earning them their first-ever music show win on KBS Music Bank for “Do the Dance.” That moment was the perfect full-circle, fans who spent weeks hyping the challenge finally got to see their faves hold the trophy. The group’s genuine shock and happy tears were basically free serotonin for everyone watching, and clips from the award moment instantly joined the TikTok trend pool, further fueling the loop.
Part of the magic is in the contradiction, a song about shy-cat energy that explodes with confident, dance-floor-ready production. The melody has that perfect earworm quality where you’re humming it while brushing your teeth, sitting in traffic, or waiting in line for bubble tea. And the choreography? Playful enough for casual fans to try, sharp enough for dance crews to flex on. Add TikTok’s algorithm into the mix, and it’s no wonder the track went from a niche stan-favorite to a global pop culture moment in a matter of weeks.
If there’s one thing we’ve learned, it’s that TikTok doesn’t let go easily. Expect more remixes, unexpected celebrity duets, and maybe even a few crossover challenges with other K-pop idols. Some fans are already manifesting a “Billyeoon Goyangi” dance-off between ILLIT and NewJeans, which would basically break the internet. Whether that happens or not, the song has already cemented its place as one of 2025’s defining TikTok anthems, proof that a little cat energy can claw its way to the top.
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