February 23, 2023
Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece
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February 23, 2023
HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.
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February 21, 2023
Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe
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February 21, 2023
Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...
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February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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This week's most notable headline: Doja Cat's erotically charged, '80s-inspired music video, "Jealous Type," is dominating social media feeds and cultural discourse, marking her most daring comeback to date. It serves as the debut song from her upcoming pop-focused album, Vie, which will be released on September 26. News of her first-ever tour, which will begin on November 18 and travel throughout Australia, Asia, and New Zealand, is also included in the release.
Why This Is a Cultural Moment for Generation Z
Provocation Meets Retro
Disco-pop and funk-pop are major influences on "Jealous Type," which combines them with sensuous imagery, dual identities, high fashion references, and cinematic suspense to create a new and violently unforgettable blend.
Strong Pop Aesthetic Impact
Using visual parallels (such as a mirrored Doja facing envy, red-lit sceneries, champagne, and suggestive ice styling), the film, which was directed by Boni Mata, creates unabashed pop art that is already causing waves on TikTok and beyond.
Strategic International Growth
The announcement of her Vie globe tour, which will be her first in Asia and Oceania, coincides with the visual release, signaling a significant increase in her global visibility and fan base.
Insight
How to Apply It
Embrace Era-Blending
Mix nostalgic elements with modern themes—think retro synths + contemporary storytellin g
Visuals Are Identity
Make visuals an extension of your music. Bold aesthetics help tracks go viral visually
Announce Releases With Momentum
Complement singles with tour news to amplify drop impact and fan excitement
Own Emotional Storytelling
“Jealous Type” is rooted in self-awareness and love—emotion resonates. Let your music feel personal
Gen Z and beyond respond to bold, unapologetic artistry. Doja Cat’s “Jealous Type” isn’t just a song launch—it’s a visual and emotional statement. Blending provocation, nostalgia, and pop craftsmanship, she’s revealing how to create cultural moments that extend beyond the studio.
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