stayc main image

Eventbrite Study Reveals Shift in Ticket-Buying Trends Among Music Fans

June 19, 2024

A recent study by Eventbrite has uncovered a notable shift in the behaviour of music fans, who are now purchasing concert tickets later than ever before. This trend was a key topic of discussion at...

Read more
stayc main image

Why are female artists underplayed on Canadian radio?

June 19, 2024

A new University of Ottawa study has revealed a stark disparity in the airplay of music by women, particularly racialized and trans artists, on commercial Canadian radio over the past decade...

Read more
stayc main image

Thousands of Swifties made 'unbelievable impact' on Edinburgh

June 19, 2024

Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of...

Read more
stayc main image

Amazon Music Livestream: Showcasing Kendrick Lamar in "The Pop Out — Ken & Friends"

June 19, 2024

Amazon Music is set to enhance its live streaming offerings with an exciting event: "The Pop Out — Ken & Friends," featuring the acclaimed rapper Kendrick Lamar. Scheduled for Juneteenth in...

Read more
stayc main image

The Black Keys' Management Shift: A New Chapter and Its Impact on the Live Music Sector

June 18, 2024

The Black Keys, the renowned rock duo, have recently made headlines with their decision to part ways with their long-time managers, Irving Azoff and Steve Moir. This significant change comes in the...

Read more
stayc main image

Jhené Aiko: The Soulful Songstress of Contemporary R&B

June 18, 2024

Jhené Aiko Efuru Chilombo, known professionally as Jhené Aiko, has become a defining voice in contemporary R&B with her ethereal vocals, deeply personal lyrics, and genre-blending sound. Born on...

Read more
stayc main image

Billie Eilish says she cried after performing ‘The Greatest’ for the first time

June 18, 2024

Billie Eilish has opened up about the emotional experience of performing her new song “The Greatest” for the first time. Her latest album, Hit Me Hard And Soft, was released on May 17, and Eilish...

Read more
stayc main image

Billie Eilish responds to Lana Del Rey calling her the “voice of our generation”

June 18, 2024

Billie Eilish has responded to Lana Del Rey’s recent declaration that she is the “voice of our generation.” Eilish made a special surprise appearance during Del Rey’s headlining set at Coachella’s...

Read more
stayc main image

Lana Del Rey has spoken out on her “fight” with “stalkers” in Paris: “Don’t follow me

June 18, 2024

Lana Del Rey has spoken out following her “fight” with “stalkers” in Paris. The singer was recently spotted having a heated exchange in the French capital, where she claimed someone was “following”...

Read more
stayc main image

Howard University Revokes Sean “Diddy” Combs’ Honorary Degree Following Release of Cassie Assault Video

June 18, 2024

Howard University announced on Friday that it would revoke Sean “Diddy” Combs’ honorary degree, originally conferred in 2014, in light of recent revelations concerning the disgraced rapper and...

Read more
stayc main image

Billie Eilish Joins the Race for the Song of the Summer with "Birds of a Feather"

June 18, 2024

As summer draws near, the race for the season's signature song heats up. Just when it seemed like Kendrick Lamar’s “Not Like Us” was poised to dominate, Billie Eilish has thrown her hat into the...

Read more
stayc main image

The Decline of Pop and Club Music in the Era of Sadness

June 18, 2024

Pop and club music used to be the anthems of good times. From the infectious beats of the late '90s and early 2000s to the party-ready hits that defined the early 2010s, these genres once...

Read more

Doechii's Journey to the Grammys: A Story of Perseverance

stayc main image

On February 2, 2025, rapper Doechii achieved a historic milestone by winning Best Rap Album at the 67th Annual Grammy Awards for her mixtape, Alligator Bites Never Heal. This accolade made her only the third woman to ever receive this honor, following in the footsteps of Lauryn Hill and Cardi B. However, her rise to success was anything but overnight. Doechii’s journey is a testament to the power of perseverance, self-belief, and relentless dedication to her craft.

From Unemployment to the Spotlight

Just five years ago, in 2020, Doechii—born Jaylah Ji'mya Hickmon—found herself at a crossroads. After being fired from her job as a student advisor at a medical college in New York City, she took a bold leap of faith. Using her unemployment benefits as a makeshift grant, she self-funded and released her debut EP, Oh, The Places You'll Go, in November 2020. The EP included the track Yucky Blucky Fruitcake, an autobiographical song that went viral on TikTok in 2021, catapulting her into the public eye.

This breakthrough moment led to her signing with Top Dawg Entertainment (TDE) in 2022, making her the label’s first female rapper. Over the next few years, Doechii refined her sound, experimented with different styles, and ultimately created Alligator Bites Never Heal, a mixtape that seamlessly blended rap, R&B, and experimental hip-hop. Released in August 2024, the project showcased her dynamic flow and fearless creativity, earning her widespread critical acclaim.

A Grammy-Winning Moment

When Doechii took the stage to accept her Grammy, she delivered a heartfelt speech that resonated with many. She acknowledged the rarity of women winning in the Best Rap Album category and dedicated her award to her journey toward sobriety, faith, and self-discovery. She also made sure to shout out her hometown of Tampa, Florida, urging the industry to recognize the talent emerging from the city.

Beyond the award, Doechii also delivered one of the most electrifying performances of the night, performing Catfish and Denial Is a River despite battling bronchitis and the flu. Her high-energy, acrobatic set had the crowd in awe, and when rumors surfaced about lip-syncing, she was quick to shut them down, emphasizing that the performance was 100% live.

Lessons for Aspiring Music Creators

Doechii’s story serves as an inspiration to aspiring music creators everywhere. Her journey from an uncertain future in 2020 to a Grammy win in 2025 highlights the importance of resilience, self-investment, and the ability to turn setbacks into stepping stones.

Here are a few key takeaways from her story:

  • Bet on Yourself: Doechii invested in herself when no one else would, using her unemployment benefits to fund her debut EP.
  • Embrace Vulnerability: Her honesty in storytelling, particularly in Yucky Blucky Fruitcake, connected deeply with audiences and set her apart.
  • Keep Evolving: She didn’t stick to one style; instead, she constantly pushed her artistry, which helped her build a unique identity in the industry.
  • Stay Committed: Even with illness and obstacles, she delivered a stunning Grammy performance, proving her dedication to her craft.

To celebrate her Grammy win, Doechii released a new track, Nosebleeds, produced in collaboration with Jonas Jeberg. The song serves as a reminder that success is never an endpoint but rather a stepping stone to even greater achievements.

Doechii’s story is proof that perseverance pays off. For anyone dreaming of making it in music, her journey is a shining example of what’s possible when you believe in yourself, embrace challenges, and refuse to give up.

For those who missed her Grammy-winning moment, you can watch her acceptance speech here: