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How NewJeans Rewired the Sound of 5th-Gen K-Pop

July 23, 2025

The girls who made whisper-singing and Y2K-core the new gold standard.K-pop has always been about pushing boundaries. Bigger stages. Louder beats. Flashier concepts. But then something unexpected...

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GameBoy by Katseye: The Song That Hits Harder Than a Final Boss Fight

July 23, 2025

Let’s get one thing straight: GameBoy by Katseye isn’t just a song. It’s an era. A pixelated fever dream. A full-body vibe that makes you feel like you're the main character in a retro-futuristic...

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YUNGBLUD’S NEW DOCUMENTARY PROMISES CHAOS, CATHARSIS & A FRONT-ROW SEAT TO HIS REVOLUTION!

July 19, 2025

The moment Yungblud’s fans have been waiting for is here. The trailer for his upcoming documentary, Are You Ready, Boy?, just hit the internet—and it’s a whirlwind of sweat, tears, mosh pits, and...

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SZA claims Nicki Minaj asked her to feature “twice” on her songs despite questioning how “successful” she was

July 19, 2025

In a recent interview, SZA shared an intriguing behind-the-scenes story about her relationship with rap icon Nicki Minaj. The Grammy-winning artist revealed that Minaj had asked her to feature on...

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Tomorrowland’s Main Stage Fire Is Changing Music Festivals Forever

July 19, 2025

A massive fire damaged Tomorrowland 2025's famed main stage, codenamed "Orbyz," two days before the event was set to begin in Boom, Belgium. Fortunately, no one was injured, but the fire was...

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Dinner Is Served… Again! The Last Dinner Party Returns with a Grittier Feast

July 19, 2025

British baroque-pop sensation The Last Dinner Party has unveiled details of their highly anticipated second album, From the Pyre, set for release on October 17 via Island Records. Alongside the...

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Why Gen Z Is Obsessed with a 1962 Song: A Cultural Deep-Dive

July 19, 2025

Connie Francis’s “Pretty Little Baby” was originally a B-side in 1962. Fast forward 63 years, and it’s now topping the Viral 50 and Top 50 charts, used in over 600,000 TikToks per day, and amassing...

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SZA Calls Out AI and Environmental Racism: "Tech Can’t Ignore Pollution in Our Communities"

July 19, 2025

In a recent interview, singer-songwriter SZA reportedly linked the rise of artificial intelligence (AI) to broader systemic issues like environmental racism, urging tech companies to address the...

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Ariana Grande Says It’s ‘Very Silly’ to Think She’s Abandoning Music Amid New Acting Roles: ‘I Plan to Sing for You All Next Year’

July 19, 2025

Ariana Grande has addressed recent rumors suggesting that she was planning to leave the music industry, calling the speculation "very silly" and reinforcing her commitment to her craft. In a candid...

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A Love Letter to K-Pop: Why Fans Are Falling for K-Pop Demon Hunters

July 16, 2025

K-Pop Demon Hunters is bursting with passion for K-pop culture from the first scene to the final encore, which is one of the key reasons why fans adore it. The film appreciates and understands the...

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From Studio Booth to Superstardom: Michael Sandecki's Unseen American Idol Revolution

July 16, 2025

You remember the performances – Kelly Clarkson’s star-making “Natural Woman,” Carrie Underwood’s explosive “Alone,” Adam Lambert’s haunting “Mad World.” But you’ve never heard the name Michael...

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Some of Beyoncé’s unreleased music and set lists stolen from choreographer’s car

July 16, 2025

In a shocking turn of events, some of Beyoncé’s unreleased music and set lists were stolen from the car of one of her choreographers, sparking concerns and raising questions about security...

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Chief Keef: The Pioneer of Trap Music

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Photo Source: AS USA

Chief Keef stands as a trailblazing figure who reshaped the genre and introduced a new wave of music known as drill. Being raised in Chicago's South Side, Chief Keef's rise to fame was marked by his raw and unfiltered lyrics, distinct flow, and the creation of a genre that would influence a generation of artists.

Born Keith Farrelle Cozart on August 15, 1995, Chief Keef emerged from humble beginnings to become a transformative force in the hip-hop scene. Keef’s breakthrough came in 2012 when he dropped his album “Finally Rich”, which contained hit songs such as “Love Sosa” and “I Don’t Like”. The song “I Don’t Like” caught the attention of a major artist Kanye West who produced a remix of the song. This remix by West propelled Keef into the mainstream, marking his breakthrough in the music industry.

Chief Keef's most significant contribution to the hip-hop landscape is the creation of drill music. Originating in Chicago, drill music is characterized by its gritty and often violent lyrical content, coupled with hard-hitting beats and a distinctive delivery style. Chief Keef's lyrics vividly depicted the realities of life in Chicago's violent neighborhoods, giving listeners a glimpse into the harsh conditions he and others faced daily.

Chief Keef's influence extended beyond his music impacting fashion and slang in the hip-hop community. His signature dreadlocks, face tattoos, and minimalist style inspired a new wave of fashion trends within the genre.

In reality, Chief Keef’s influence is undeniable. He not only pioneered a genre of rap, but he influenced a whole era in social media, fashion and trends. His legacy and influence will continue to be appreciated as many artists recognize him as a G.O.A.T. Artists will continue to use Chief Keef’s music to influence, and inspire their own creations.