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Ejae: The Unsung Hero Behind Rumi’s Voice in KPop Demon Hunters

August 1, 2025

a deeper heartbeat emerged beneath the surface: the voice of Rumi— performed and co-written by the Korean-American singer-songwriter Ejae.

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From Parliament to Perry: Justin Trudeau Sparks Dating Rumors After Cozy Dinner & Passionate "Firework" Duet With Katy Perry

August 1, 2025

Former Canadian PM and pop star fuel speculation following her split from Orlando BloomFormer Canadian Prime Minister Justin Trudeau became the unexpected star of Katy Perry’s Montreal concert this...

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‘Lollapalooza 2025's Lineup Is a Cultural Time Capsule, And We're Here For It’

August 1, 2025

The dust has settled on Lollapalooza’s lineup announcement, and the message is clear: the 34-year-old festival isn’t resting on its laurels. With a single Instagram post, organizers simultaneously...

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Jess Glynne Slams White House Over Deportation Meme Using Her Song

July 31, 2025

When the White House repurposed a popular Jet2 Holidays meme video featuring Jess Glynne's hit "Hold My Hand" to highlight ICE deportations, the backlash was immediate and loud. “This post honestly...

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Linkin Park: The AMV Band Is Alive and Well Despite Everything

July 31, 2025

The silence that followed my mother’s words felt like the weight of the world pressing in on me. I was 17, but in that moment, I felt small, like that eight-year-old kid again, curled up in my...

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Will ‘Golden’ From ‘KPop Demon Hunters’ Be Able to Overtake ‘Ordinary’ on the Billboard Hot 100?

July 31, 2025

The competition for the top spot on the Billboard Hot 100 is heating up as the K-pop phenomenon KPop Demon Hunters (KPDH) sees its soundtrack dominate the charts. One song in particular...

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Doja Cat Takes a Jab at Sydney Sweeney’s American Eagle Ad as Backlash Grows

July 31, 2025

Doja Cat is stirring the pot.. and social media is here for it.‍The rapper took to TikTok on Tuesday (July 29) to parody Sydney Sweeney’s recent American Eagle commercial, which has come under fire...

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From Scarborough to Stardom: The Weeknd Receives Toronto's Highest Honor Ahead of Homecoming Concerts

July 31, 2025

The Weeknd’s meteoric rise from Toronto’s underground music scene to global superstardom came full circle this weekend as Mayor Olivia Chow presented the Grammy-winning artist with the Key to the...

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Chappell Roan’s ‘The Subway’ Arrives This Week After Teasing Fans for Over a Year

July 31, 2025

After months of anticipation, Chappell Roan has confirmed that her long-awaited single, "The Subway," will officially arrive this Wednesday, July 31, at 8 PM EST. The announcement came via her...

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Black Sabbath Bassist Recalls Final Gig and 57-Year Friendship with Ozzy Osbourne: ‘I Wasn’t Prepared to See How Frail He Was’

July 31, 2025

As the world mourns the passing of Ozzy Osbourne, Black Sabbath’s legendary bassist Terence “Geezer” Butler has shared a heartfelt essay about his friendship with the iconic rocker. Butler, who...

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What If Taylor Swift Left Spotify, Again?

July 30, 2025

Taylor Swift deleted her entire repertoire off Spotify in 2014, arguing that the site did not pay musicians fairly. Despite initial criticism as a publicity trick, the action drew international...

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“Back to Friends” by Sombr Is the Gen Z Anthem of Summer

July 30, 2025

Introducing Sombr, an indie-pop musician whose hit song "Back to Friends" is encapsulating the spirit of Generation Z and beyond. The song was first released on December 27, 2024, however it has...

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Chief Keef: The Pioneer of Trap Music

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Photo Source: AS USA

Chief Keef stands as a trailblazing figure who reshaped the genre and introduced a new wave of music known as drill. Being raised in Chicago's South Side, Chief Keef's rise to fame was marked by his raw and unfiltered lyrics, distinct flow, and the creation of a genre that would influence a generation of artists.

Born Keith Farrelle Cozart on August 15, 1995, Chief Keef emerged from humble beginnings to become a transformative force in the hip-hop scene. Keef’s breakthrough came in 2012 when he dropped his album “Finally Rich”, which contained hit songs such as “Love Sosa” and “I Don’t Like”. The song “I Don’t Like” caught the attention of a major artist Kanye West who produced a remix of the song. This remix by West propelled Keef into the mainstream, marking his breakthrough in the music industry.

Chief Keef's most significant contribution to the hip-hop landscape is the creation of drill music. Originating in Chicago, drill music is characterized by its gritty and often violent lyrical content, coupled with hard-hitting beats and a distinctive delivery style. Chief Keef's lyrics vividly depicted the realities of life in Chicago's violent neighborhoods, giving listeners a glimpse into the harsh conditions he and others faced daily.

Chief Keef's influence extended beyond his music impacting fashion and slang in the hip-hop community. His signature dreadlocks, face tattoos, and minimalist style inspired a new wave of fashion trends within the genre.

In reality, Chief Keef’s influence is undeniable. He not only pioneered a genre of rap, but he influenced a whole era in social media, fashion and trends. His legacy and influence will continue to be appreciated as many artists recognize him as a G.O.A.T. Artists will continue to use Chief Keef’s music to influence, and inspire their own creations.