August 11, 2025
From August 1–3, Parc Jean-Drapeau wasn’t just a park, it was the main character. Osheaga 2025 rolled in with enough vibes to power your entire summer playlist, turning the city into a three-day...
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August 11, 2025
In the ever-shifting world of K-pop, new groups arrive every year, but when BigHit Music announces a debut, the industry listens. Just days before BTS gears up for their long-awaited comeback, the...
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August 11, 2025
When ILLIT dropped “Billyeoon Goyangi,” they probably didn’t expect to turn TikTok into one giant dance floor, but here we are, thousands of creators spinning, twirling, and body-rolling like their...
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August 11, 2025
In a year where streaming milestones are harder to hit than that high note in ANTIFRAGILE, LE SSERAFIM has officially crossed 1 billion Spotify streams in 2025. The self-proclaimed fearless queens...
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August 11, 2025
Imagine dropping your debut single and poof, you're suddenly everywhere. That’s exactly how ILLIT entered the scene with “Magnetic.” This banger didn’t just drop; it detonated, sending viral...
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August 11, 2025
The Soul Train Awards and Hip-Hop Awards, two cornerstone events celebrating Black music and culture, have been suspended by BET. The news was confirmed by BET CEO Scott Mills in an interview with...
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August 11, 2025
When Memphis rapper GloRilla's October 2024 debut album Glorious, one track left everyone talking; "Rain Down on Me," featuring gospel heavyweights Kirk Franklin, Maverick City Music, Kierra...
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August 11, 2025
When the Kansas City Chiefs' three-peat dreams collapsed at Super Bowl LIX, the real drama wasn't just on the field it was in Travis Kelce's VIP box where Taylor Swift and Machine Gun Kelly were...
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August 10, 2025
In a powerful fusion of music and philanthropy, some of today’s most celebrated artists are stepping onto the stage not just to perform, but to make a difference. Stand Up To Cancer (SU2C) returns...
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August 10, 2025
The Juno Awards are officially recognizing the powerful rise of Latin music in Canada. Starting in 2026, the annual awards ceremony will feature a brand-new category: Latin Music Recording of the...
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August 7, 2025
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August 7, 2025
Guitarist, songwriter, and frontwoman of Covet, Yvette Young, is known for her intricate tapping technique, genre-bending sound, that creates a calm presence. But in a new interview, the math rock...
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Coca-Cola has a knack for mixing music with its brand, creating memorable moments that resonate globally. Remember the 1971 commercial where a group of young people sang "I'd like to buy the world a Coke"? That jingle, turned into a hit song by The New Seekers, reached No. 7 on the Billboard Hot 100. Now, Coke is back with an ambitious plan to shake up the music scene once again.
This time, Coca-Cola is partnering with Universal Music Group (UMG) to produce and promote original tracks by some of the biggest stars in the industry. For instance, the K-pop sensation NewJeans recently dropped "How Sweet," a bilingual R&B-infused pop track that's already creating buzz. Other artists like Colombian superstar Karol G and electronic music producer Peggy Gou are also on board, each bringing their unique flavor to the Coke Studio lineup.
But this isn’t just about creating catchy tunes. Coke Studio is rolling out a series of original songs throughout 2024, with each track accompanied by high-profile music festival experiences and live performances. This global initiative aims to blend the brand’s appeal with the reach of these artists, promoting both the music and Coca-Cola in over 150 countries.
Coca-Cola's strategy is all about staying relevant and connecting with younger, more health-conscious consumers. By collaborating with popular and culturally influential artists, the brand aims to tap into new markets and demographics. This isn’t your typical advertising; it’s about creating genuine value and fostering deeper connections with fans.
Coke Studio has come a long way since its debut in Brazil in 2007. It found massive success in Pakistan by 2008 with a TV musical variety show that bridged generational and cultural gaps. Since then, it has expanded to India, Africa, the Philippines, and Bangladesh, growing into a global program by 2022.
One standout project was "The Conductor," a collaborative cover of Queen's "A Kind of Magic," featuring artists like Nigerian star Tems and American R&B singer Ari Lennox. This innovative approach garnered millions of views and showcased Coke Studio's potential to blend diverse musical styles into something universally appealing.
The latest Coke Studio venture features a roster of globally influential artists, chosen for their deep connections with their fans. This season includes acts like NewJeans, Peggy Gou, and Karol G, with more artists set to join from the U.S. and Africa.
The goal is to create a "value exchange" that fosters loyalty and love for Coca-Cola. By partnering with artists who have a strong, authentic connection with their fans, Coca-Cola hopes to enhance its brand's relevance and engagement. This strategy is supported by partnerships with platforms like Spotify, which will help promote the new music through dedicated events and social media activations.
So, can Coca-Cola hit the top of the charts with its bold new music strategy? With a lineup of talented artists and a solid promotional plan, it looks like Coke is ready to make some serious noise in the music world. Whether you're a longtime fan of the brand or just love discovering new music, keep an ear out for what Coke Studio has in store. It’s bound to be a sweet, sweet tune.
