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Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

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How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Why Jay-Z Was Named The #1 Rapper Of All Time

February 23, 2023

Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s

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Behind Kaytranada’s Unique Sound

February 18, 2023

Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has

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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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Can a Christian Rapper Go Viral Without Compromise? DC3 Just Did

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From church pews in Northampton to crowds in Zimbabwe, DC3 is more than just a popular TikTok artist; he is a devout musician who is setting a new standard for UK rap. Through ingenious videos, marketing styles and polished sound, he has transformed from a local worship freestyler to Christian hip-hop's breakout star, amassing 450K Instagram followers and 240K TikTok fans in the last year.

His New Micheal Jackson, Bad-Inspired Single

DC3’s latest single with his unique rapping style, channels the swagger and groove of Michael Jackson’s “Bad.” He flips it into a spiritual anthem:

“I’m not about the noise, I’m about the message,” DC3 told Mixtape Madness. “I used that sound to show you can be bold about your faith without being watered down.”

Even though the beat nods to MJ’s style, DC3 infuses it with gospel-rooted lyricism,  setting a bar for genre-faith music.

How He's Mastered TikTok Marketing

DC3’s success is built on his intelligent tiktok strategy

  • Teasers to stop you from scrolling; from mime scenes to fast edits of lyrical expression
  • Raw Storytelling; clips that show him studying, writing,or praying.
  • Fan feedback loop; DC3 asks strangers, and friends what they think to test ideas. Results create viral visual engagement

It turned his single “I Know” into a hit, and “probably the best UK artist at such a young age” in SoundCloud comments.

Young And Faithful

DC3’s spiritual grounding isn't an afterthought, it's his whole life. After converting openly to CHristian rap in 2022, he shrugged off secular temptations.

It was tempting to go worldly, but I keep reminding myself: I’m doing this for God,” he says in Trench Club. “Pride isn’t the purpose.

At just 18, he’s already earned 330K monthly Spotify listeners, and tracks like “I Know” are nearing millions of views.

Inspired by artists such as Kendrick Lamar, JID, and Little Simz, his musical fusion of gospel, jazz, soulful rap, and reflective lyrics is infused with his own conviction. His sound has the edge to attract rap purists, but his message resonates deeply.

What’s Ahead for DC3?
  • Festival slots are in view, he’s already booked for Big Church Festival 2025 alongside Christian heavyweights like Brandon Lake and Limoblaze. 
  • He’s completing his education, maintaining a grounded mindset, and preaching “Greatness takes time.”

Final Take

DC3 is proof that you don’t need hype or secularism to spark attention. With one nostalgic beat, one TikTok strategy, and one unshakeable faith, he’s redefining what it looks like to bring God into rap culture.

Can a Christian Rapper Go Viral Without Compromise? DC3 Just Didcan-a-christian-rapper-go-viral-without-compromise-dc3-just-didLienor KatasAug 07, 2025From church pews in Northampton to crowds in Zimbabwe, DC3 is more than just a popular TikTok artist; he is a devout musician who is setting a new standard for UK rap. Through ingenious videos...