August 1, 2025
Former Canadian PM and pop star fuel speculation following her split from Orlando BloomFormer Canadian Prime Minister Justin Trudeau became the unexpected star of Katy Perry’s Montreal concert this...
Read more.png)
August 1, 2025
The dust has settled on Lollapalooza’s lineup announcement, and the message is clear: the 34-year-old festival isn’t resting on its laurels. With a single Instagram post, organizers simultaneously...
Read more.png)
July 31, 2025
When the White House repurposed a popular Jet2 Holidays meme video featuring Jess Glynne's hit "Hold My Hand" to highlight ICE deportations, the backlash was immediate and loud. “This post honestly...
Read more.png)
July 31, 2025
The silence that followed my mother’s words felt like the weight of the world pressing in on me. I was 17, but in that moment, I felt small, like that eight-year-old kid again, curled up in my...
Read more.png)
July 31, 2025
The competition for the top spot on the Billboard Hot 100 is heating up as the K-pop phenomenon KPop Demon Hunters (KPDH) sees its soundtrack dominate the charts. One song in particular...
Read more.png)
July 31, 2025
Doja Cat is stirring the pot.. and social media is here for it.The rapper took to TikTok on Tuesday (July 29) to parody Sydney Sweeney’s recent American Eagle commercial, which has come under fire...
Read more.png)
July 31, 2025
The Weeknd’s meteoric rise from Toronto’s underground music scene to global superstardom came full circle this weekend as Mayor Olivia Chow presented the Grammy-winning artist with the Key to the...
Read more.png)
July 31, 2025
After months of anticipation, Chappell Roan has confirmed that her long-awaited single, "The Subway," will officially arrive this Wednesday, July 31, at 8 PM EST. The announcement came via her...
Read more.png)
July 31, 2025
As the world mourns the passing of Ozzy Osbourne, Black Sabbath’s legendary bassist Terence “Geezer” Butler has shared a heartfelt essay about his friendship with the iconic rocker. Butler, who...
Read more.png)
July 30, 2025
Taylor Swift deleted her entire repertoire off Spotify in 2014, arguing that the site did not pay musicians fairly. Despite initial criticism as a publicity trick, the action drew international...
Read more.png)
July 30, 2025
Introducing Sombr, an indie-pop musician whose hit song "Back to Friends" is encapsulating the spirit of Generation Z and beyond. The song was first released on December 27, 2024, however it has...
Read more.png)
July 30, 2025
Billie Marten, the British singer-songwriter known for her hauntingly beautiful folk-inspired music, has recently shared her thoughts on the financial struggles many artists face in today’s music...
Read more.png)
Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
.png)
