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Exploring Harry Styles’ Music Journey

May 31, 2023

Capturing millions with a unique sound and compelling personality in an ever-evolving world of contemporary music. Very few artists have been able to do it....

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Exploring Taylor Swift's Songwriting Process

May 25, 2023

Legendary singer-songwriter Taylor Swift has captivated the world with her haunting lyrics and infectious melodies. Behind her numerous chart hits lies an intriguing songwriting process.....

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Kiana Ledé - Goes 'Deeper' About Hard Work & Perseverance

May 18, 2023

Kiana Ledé has been rocking in the R&B scene and her latest single “Jealous” continues this trend. The other day, Sonical.ly had the chance to sit down and talk with Ledé about her musical journey.

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DJ Khalil - The Secrets to a 5x Grammy Award Winning Career as a Music Producer

May 18, 2023

Anyone within the hip-hop scene knows the name, DJ Khalil. He gained popularity for both his music-producing and DJing skills. The other day, Sonical.ly had a chance to sit down and talk with DJ Khal

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Ed Sheeran Successfully Defends Himself in Copyright Trial

May 7, 2023

Copyright infringement cases are very much on the rise in the music industry. Recently, Ed Sheeran was on the receiving end of one. Fortunately for him and the music industry as a whole, he won. Who

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How AI Technology Impacts Artists’ Rights

April 28, 2023

Artificial Intelligence (aka AI) is not a new thing. It has been used for various purposes like social media algorithms and Siri on your phone. However, for the first time, AI is being used in

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Who is Kiana Ledé?: The Story Behind the “Jealous” Singer

April 28, 2023

From Kidz Bop idol to R&B and pop singer, Kiana Ledé has fully planted herself within the music industry. The release of her latest single “Jealous” featuring Ella Mai adds to her growing achievements

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Breaking The Silence: A Look At Mental Health In The K-pop Industry

April 23, 2023

In the past few years, the K-pop culture has experienced a number of suicides, which has devastated the Korean entertainment industry. Sulli from f(x), Jonghyun from SHINee, Goo Hara from KARA, and

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Breaking Down The Genius of SZA’s Album ‘SOS’

April 20, 2023

Since SZA has released her latest album ‘SOS’, it has made a lot of buzz in the music industry. The album has received positive reviews for its combination of R&B, pop, and hip-hop and featured.....

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Korean Indie/Pop Rock Bands You Need To Know: Day6, The Rose, & HYUKOH

April 20, 2023

With K-pop bands like BTS, BLACKPINK, TWICE, and SEVENTEEN, Korean music has been on the rise over the past ten years. But Korea’s music culture doesn’t stop there....

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Show Me The Money: South Korea’s No. 1 Rap Competition

April 10, 2023

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WONHO: Rising Success After Departure From Monsta X

April 8, 2023

In October 2019, member of the K-pop group Monsta X, WONHO, faced allegations of drug usage, resulting in his departure from the group. Fans were disheartened by the news of him leaving and wondered..

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Blackpink’s Lisa Dominates iTunes with New Single ‘Rockstar’

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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.

What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.

This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.

As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.

For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.

Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.