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Hozier, the Irish singer-songwriter known for his poetic lyrics and soulful melodies, is making waves once again with his latest single, “Too Sweet”. Released on March 22, 2024, as part of his EP...
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December 22, 2024
Spotify Wrapped 2024 has officially dropped, and it’s no surprise that Taylor Swift reigns supreme as the most-streamed artist of the year. Her chart-topping success is a testament to her enduring...
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December 22, 2024
Harry Styles, a name synonymous with groundbreaking fashion and boundary-pushing artistry, has become a cultural icon whose influence transcends music. From a young talent on *The X Factor* to a...
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December 22, 2024
Tyla Laura Seethal, known professionally as Tyla, has rapidly ascended from her Johannesburg roots to international acclaim, blending amapiano rhythms with pop sensibilities to create a distinctive...
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December 22, 2024
In the ever-evolving landscape of pop music, artists who resonate with listeners on a deeply personal level often rise to the top. Among this elite group is Tate McRae, a 20-year-old Canadian...
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December 22, 2024
Ariana Grande is one of the most powerful voices in pop music today, known for her impressive vocal range, emotional depth, and versatility. From her breakout role on Nickelodeon’s “Victorious” to...
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December 22, 2024
After years of anticipation and speculation, SZA and Kendrick Lamar have finally come together to create what promises to be one of the most exciting collaborations in modern music. Their new album...
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December 22, 2024
Lauren Mayberry, best known as the magnetic vocalist and co-creator of the acclaimed Scottish synth-pop band Chvrches, is stepping into a new chapter with her solo debut album, Vicious Creature...
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December 20, 2024
Over the past decade, Lana Del Rey’s ethereal voice and haunting melodies have entranced audiences worldwide, but her profound influence on contemporary music is what truly sets her apart. Born...
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December 20, 2024
FINNEAS O’Connell has had an extraordinary few years. At just 27, the singer-songwriter and producer has become a prominent figure in the music world, largely thanks to his collaboration with his...
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December 20, 2024
The connection between music and fans has always been a profound one, but every now and then, an artist comes along who reshapes that relationship entirely. Billie Eilish is one of those rare...
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December 20, 2024
Nickelback, the iconic rock band from Hanna, Alberta, has carved out a place in music history that few others can claim. With a career spanning nearly three decades, the group—comprising Chad...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.